Advertising How Brands Could Have Approached Sponsoring The Olympics

PSFK chats with Kim Myhre, CEO of Project: WorldWide EMEA, for his take on how a business can still be relevant, and popular without being invasive.

Design Could You Live Exclusively On Officially Sponsored Olympic Products?

In the '5 Ring Diet,' Terin Izil is attempting to eat, drink, and wear only IOC sanctioned products in an effort to raise money to help kids with muscular dystrophy go to summer camp.

Gaming & Play Shoot Hoops On Today's Google's Doodle [Headlines]

The latest Olympic themed search image is interactive, celebrating the quarterfinals of men's basketball.

Technology Carmelita Jeter Used Computer Simulation For Olympic Training

The fastest woman alive and United States representative at the 2012 Games in London enhances her performance with software.

Advertising PSFK's Top Five Stories Of The Week

We review the best in design, culture, art and fashion and creative business in our weekly ‘What’s Trending Now’ roundup.

Home Britain's Iconic Red Mailboxes Get Golden Makeover In Honor Of Olympic Gold Medalists

The Royal Mail pays tribute to winning athletes by changing the design of their pillar boxes for the first time since 1874.

Advertising Olympic Ad Sales Reach $1 Billion [Headlines]

NBC is reporting an increase of $150 million dollars in ad-take from Beijing in 2008.

Advertising Michael Phelps And VISA Prove The Value Of 0.01 Seconds

The finance giant's latest 'Go World' spot encourages fans to join in creating global virtual cheers for Olympic athletes.

Gaming & Play Volkswagen Creates 'Cheer-Powered' Car For Olympic Fans

The louder drivers and passengers screamed, the faster the specially rigged up! car moved.

Innovation Olympian Michael Phelps Sleeps In High-Tech Compression Pajamas

Under Armour introduces performance enhancing gear for sleepers that helps with muscle recovery.

Design How To Watch Every Minute Of The 2012 London Olympics

Tips on how to keep up with all 302 medal events and over 3,500 hours of coverage of the London Games. #PSFKLON2012

Home Nike's House Of Innovation Raises The Bar For Digitally Connected Athletes

Selfridges, one of London's major department stores, host a retail concept shop for the athletics brand.

Technology Go Inside Olympic Park Venues With 360° Panoramic Views

The Guardian has created an interactive map that lets users explore the Olympic stadium, Velodrome, Aquatics Centre, and other locations in 3D.