Beauty L'Oréal SXSW Activation Debuts Foray Into Microbiome Product Personalization

L’Oréal is partnering with microbial genomics company uBiome to create hyper-personalized products informed by research on the skin’s bacterial ecosystem

Merchandising & Curation Garnier Virtual Shade Selector Lets Walmart Shoppers Trial Hair Color

The virtual beauty tool from ModiFace debuted on GarnierUSA.com last year, and is now coming to Walmart locations for an in-store pilot that lets shoppers preview over 100 hair shades

Health L'Oreal Skincare Device Analyzes Wearer's Sweat To Recommend Products

My Skin Track is a soft wearable that can analyze a person's epidural pH via perspiration and suggest subsidiary La Roche-Posay's products to prevent further skin irritation

Brand Activation & Immersion How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops

Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

Fashion & Apparel How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance

Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season

Packaging & Product Engagement Nail Polish Fanatics Can Try Out Colors In Modiface's Virtual Nail Salon

The AR platform tracks hands from as much as half a meter away to superimpose polish colors and textures of customers' choice onto their nails in real time, enabling mess-free on-demand trial via mobile device

Retail Tmall And L'Oreal Launch Men's Grooming Campaign

Aiming to capitalize on the rising interest among male consumers in beauty and grooming products, the online retailer and the personal care giant teamed up for an on- and off-line men's campaign

Food & Beverage How Brands Are Focusing On Live-Stream Content To Generate Excitement And Drive Sales

From fashion and beauty retailers to the realm of food and beverage, brands are focusing their efforts on enabling live shoppable content, catering to the instant gratification trend among consumers as well as building better rapport with their audience

Loyalty & Membership L'Oréal Offers Customers Makeup Consultations And Virtual Trials In AR

As part of its makeup brand NYX, the retailer will allow customers to virtually trial different products with the guidance of professional makeup artists and even purchase items they like in-app, streamlining the trial and purchase process all in one

Wellness How Conscious Products Are Taking Over The Beauty World

Clean beauty, encompassing environmentally-friendly, health-conscious, and animal-friendly products and ingredients, is in high demand, and brands are moving to deliver new and improved items

Technology L'Oréal Is Creating Custom Makeup And Skincare With Machine Learning

At SXSW, the French cosmetics company debuted its new technology that allows anyone to find the perfect match for their skin

Advertising Thumbnail Sensor Measures Your UV Exposure

L'Oréal has developed a new battery-free wearable that detects sunlight

Delivery & Logistics New Beauty Brand Lets Customers Blend Their Own Skincare Products

LOLI sells organic ingredients to mix your own lotions, cleansers and masks

Advertising Cosmetics Brand Teams Up With Samsung For VR Makeup Tutorials

The tech giant teamed up with NYX to create a VR experience that lets users experience tutorials and products on a digital platform