l'oreal

Analysis Why Beauty Mainstays Like L'Oréal Are Enabling Online Consultations

Catering to today's digital-first audience with on-demand expectations, leading cosmetics and skincare brands are providing instant help with these digital appointments

Beauty The French Beauty Names Leading The Customization Game With AI Technology

From skin diagnosis tools to skin sensor sticks, top names like L'Oreal and La Roche-Posay are not only finding unique opportunities to implement AI and analytics, but also encouraging consumer adoption at scale

Brand Activation & Immersion L'Oreal's ModiFace Brings Virtual Makeup Trial To Amazon Mobile Shoppers

In an exclusive with PSFK, the CEO of ModiFace speaks to the power of the beauty x tech co's proprietary artificial intelligence and AR simulation to enhance digital discovery and boost shopper confidence—at scale

Delivery & Logistics PSFK Research Paper Launch: Reinventing Beauty Services Through Experiences & Engagement

Our latest research paper explores the emerging wellness x beauty landscape, showcasing how leading brands and retailers are reframing beauty and personal care to better engage today's consumers and meet their demands

Features Interview: L'Oreal On Using Technology To Enable Personalized, At-Home Hair Coloring

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

Innovation How Brands Like Tommy Hilfiger Invest In The Future With Innovation Mentorship

From PSFK's Accelerating Innovation In Retail report, here's how today's leading brands are fostering new innovation by creating programs, coalitions and events that support emerging talent

Health Interview: How A L'Oréal-Backed Brand Is Changing The Conversation Around Organic Beauty

The founder of sustainable & organic beauty brand Seed Phytonutrients explains how the shift in natural beauty and personal care distribution channels has the potential to benefit everyone, from farmers and brands to consumers and the environment

Packaging & Product Engagement L'Oréal SXSW Activation Debuts Foray Into Microbiome Product Personalization

L’Oréal is partnering with microbial genomics company uBiome to create hyper-personalized products informed by research on the skin’s bacterial ecosystem

Merchandising & Curation Garnier Virtual Shade Selector Lets Walmart Shoppers Trial Hair Color

The virtual beauty tool from ModiFace debuted on GarnierUSA.com last year, and is now coming to Walmart locations for an in-store pilot that lets shoppers preview over 100 hair shades

Loyalty & Membership Olay Helps Customers Track And Personalize Beauty Regimens With Digital Integrations

P&G recently debuted various connected beauty devices for multiple brands, several of which will help subsidiary Olay's customers track skin health through high-resolution selfies on its Skin Decoder, virtually trial products on the the Whips Simulator and more

Shopper Education & Assistance L'Oreal Skincare Device Analyzes Wearer's Sweat To Recommend Products

My Skin Track is a soft wearable that can analyze a person's epidural pH via perspiration and suggest subsidiary La Roche-Posay's products to prevent further skin irritation

Entertainment How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops

Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

Fashion & Apparel How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance

Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season

Retail Nail Polish Fanatics Can Try Out Colors In Modiface's Virtual Nail Salon

The AR platform tracks hands from as much as half a meter away to superimpose polish colors and textures of customers' choice onto their nails in real time, enabling mess-free on-demand trial via mobile device

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