l'oreal

Advertising How Fashion & Beauty Brands Like L'Oréal Use Age-Inclusive Ambassadors

With Baby Boomer ambassadors, these leading brands are redefining stereotypes about aging and breaking past conventional messages that shame aging

Analysis PSFK Research Paper Launch: Engaging The Baby Boomer Consumer

How brands are tapping into Baby Boomers through marketing, products and services that defy ageist assumptions and empower fuller lives

Beauty How Brands Like L'Oréal Are Integrating Reuse And Recyclability Into The Product Experience

By eliminating or designing refillable packaging, these companies are making it easy for customers to cut down on single-use plastic without forgoing their favorite brands, making the world greener in the process

Brand Activation & Immersion PSFK Research Paper Launch: Closing The Loop With Sustainable Packaging

How CPG brands are eliminating single-use packaging to create new business opportunities and connect with consumers over shared values

Consumer Goods How Brands Like L'Oréal Make Unboxing The Best Part Of Online Shopping

Innovative brands are elevating the unboxing experience with educational resources, providing their consumers with tips and how-tos

Features Why Brands Like L'Oreal Are Letting The Consumer Become The Creator

Here's how top home goods retailers are empowering fans to create, replenish or initiate a transparency-first manufacturing process by supplying them with the ingredients and info for at-home crafting

Post Purchase Service & Support Why Beauty Mainstays Like L'Oréal Are Enabling Online Consultations

Catering to today's digital-first audience with on-demand expectations, leading cosmetics and skincare brands are providing instant help with these digital appointments

Luxury The French Beauty Names Leading The Customization Game With AI Technology

From skin diagnosis tools to skin sensor sticks, top names like L'Oreal and La Roche-Posay are not only finding unique opportunities to implement AI and analytics, but also encouraging consumer adoption at scale

Merchandising & Curation L'Oreal's ModiFace Brings Virtual Makeup Trial To Amazon Mobile Shoppers

In an exclusive with PSFK, the CEO of ModiFace speaks to the power of the beauty x tech co's proprietary artificial intelligence and AR simulation to enhance digital discovery and boost shopper confidence—at scale

Delivery & Logistics PSFK Research Paper Launch: Reinventing Beauty Services Through Experiences & Engagement

Our latest research paper explores the emerging wellness x beauty landscape, showcasing how leading brands and retailers are reframing beauty and personal care to better engage today's consumers and meet their demands

Interview Interview: L'Oreal On Using Technology To Enable Personalized, At-Home Hair Coloring

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

Innovation How Brands Like Tommy Hilfiger Invest In The Future With Innovation Mentorship

From PSFK's Accelerating Innovation In Retail report, here's how today's leading brands are fostering new innovation by creating programs, coalitions and events that support emerging talent

Health Interview: How A L'Oréal-Backed Brand Is Changing The Conversation Around Organic Beauty

The founder of sustainable & organic beauty brand Seed Phytonutrients explains how the shift in natural beauty and personal care distribution channels has the potential to benefit everyone, from farmers and brands to consumers and the environment

Packaging & Product Engagement L'Oréal SXSW Activation Debuts Foray Into Microbiome Product Personalization

L’Oréal is partnering with microbial genomics company uBiome to create hyper-personalized products informed by research on the skin’s bacterial ecosystem