To provide UNICEF health workers with support from more than one channel, Lorenzo Marini has created four different communications concepts for the Tent Community.
A dedicated transportation system to move people and supplies amongst Tent communities.
A web portal, also sharable as software, where all community health workers could get in touch with each other. The portal will be divided into two parts, as a human brain—Emotional and Rational.
A series of interviews which reveal the day to day reality of community health workers, designed to be shared and learned from by others.
An easy to understand symbolic language that can be used across cultures.
A metaphoric brand identity for community health workers.
Creating a unified connection between UNICEF and community health workers using a simple "brand idea."