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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Beauty retailer Sephora will celebrate its 20th anniversary this fall by hosting SEPHORiA, a two-day immersive beauty experience. The event will be held at The Majestic Downtown in Los Angeles from October 20 to 21 with a “House of Beauty” theme. Guests will enter different rooms through physical doors to find popular beauty brands, industry influencers and […]

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Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

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