Los Angeles

Case Study Esqapes Is A VR-Powered Oasis That Reimagines The Spa Experience

Using high-end massage chairs and careful sensory cues, Esqapes is a Los Angeles-based spa that's working to incorporate VR into everyday wellness routines

Brand Activation & Immersion How STIIIZY Is Elevating IRL Cannabis Retail With Art And Apparel

The brand's new flagship location is more than just a dispensary—it's a space designed to stand out from LA's other cannabis stores thanks to Instagram opps, rotating art and wearable merch

Cafe & Restaurant Nickelodeon's 'Good Burger' Comes To Life As An L.A. Popup

'All That' fans of all ages can pose for pictures and order a Good Burger (complete with secret sauce) at the L.A. pop-up, which celebrates the show's reboot

Food & Beverage Cha Cha Matcha On Building A Cafe Brand Around Collaboration And Community

PSFK speaks to the founders of the Cha Cha Matcha franchise about building a next-gen cafe and brand experience that focuses on peer-to-peer connection, digital detox, cross-industry collaboration and sustainability

Analysis How Brands Like Gucci Are Personalizing Digital Communication With Customizable Avatars

In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences

Design New Polish Hotel Pays Homage To Its City's Cinematic History

PURO Łódź is a design-forward hotel in one of Poland's oldest cities that celebrates its hometown's film roots through an in-house cinema and weekly movie nights

Delivery & Logistics andSons Chocolatiers Paves Way For A Modern Retail Experience

Thinking outside of the box, the luxury chocolate brand revamped its consumer strategy to reinvent an often old-fashioned category

Entertainment London Exhibition Asks Visitors To Consider Their Impact on Climate

Almost 40 of Olafur Eliasson's works have been gathered in his latest exhibition, allowing guests to interact with recreated environments

Features How The Philly & DC Food Scenes Are Driving Trends

Food service brands from the mid-East Coast of the U.S. are serving up new store formats and experiences that delight customers with exceptional service and unique opportunities

Fashion & Apparel How Stores Like Macy's Are Using Immersive Spaces To Educate Shoppers

To bring their brand to live in memorable ways that resonate with consumers, big box retailers and startups alike are turning to live experiences like hands-on demos and workshops to help customers discover organically

Beauty Beauty Innovators Like YSL Are Engaging Consumers With Unique Physical Activations

Skincare and cosmetic retailers are transporting customers out of the traditional store layout and upgrading to limited 50s diner-inspired stores, library-themed salons, desert popups and more

Retail Drunk Elephant's SoHo Popup Is A Playground For Beauty Lovers

The House of Drunk popup lasted only a week and was the skincare brand's first U.S. store, drawing in thousands of customers with popular products and colorful, Instagram-ready design

Merchandising & Curation Mike's Hard Lemonade Highlights Positive Stories At Popup Newsstands

The Brighter Times is the alcohol brand's free newspaper that's available to consumers in 10 cities across the country, just in time for summer

Home Real Estate Names Like Airbnb Are Helping Millennials Buy Homes With Flexible Payment Options

Take a look at how homebuying services are using crowdfunding and other flexible options in order to provide alternatives for a generation that is struggling to afford homes