Los Angeles

Brand Activation & Immersion American Airlines Partners With Digital Aviation Co For Luxury Airport Experience

American Airlines is partnering with Blade experiential travel company to upgrade its premium cx with private helicopter transport to and from the airport alongside expedited, ground-level personal attendant service

Beauty Barneys Offers Luxury Shoppers 'High-End' Cannabis Shop

Called The High End, the department store's shop will feature a collection of cannabis-infused and wellness items from chocolate to joints

Automotive Via Introduces Shuttle Service For Los Angeles Metro Customers

Ridesharing startup Via is offering low-cost rides to and from three LA metro stations in order to increase public transportation engagement

Retail Digital Native Shopify Opens Retail Space To Provide Support To Startups

The brand's first brick-and-mortar space is designed to further assist entrepreneurs with their businesses, offering live demos, inspiration showrooms, expert advice and more

Hotels, Hospitality & Travel American Airlines Rewards Elite Customers With Tarmac Cadillac Concierge

The airline is offering a surprise complimentary transfer via Cadillac to pre-selected Concierge Key members, increasing its service value for elite passengers

Post Purchase Service & Support Singapore Airlines To Offer Passengers Wellbeing Meals And Exercises

For several of its long-haul U.S. flights, Singapore Airlines is offering an elevated travel experience that centers on improved wellness, integrating the evergreen healthy living trend into its service

Fashion & Apparel Visitors To New Balance's L.A. Pop-Up Can Indulge Their '90s Nostalgia

The sneaker brand hosted a four-day pop-up in Los Angeles featuring '90s-themed immersive experiences to promote its recently launched x-90 shoe

Grocery, Convenience & Supermarket Concept Store Gives Shoppers A Healthful Grab-And-Go Alternative

The Goods Mart aims to integrate the grab-and-go shopping experience with health and wellness-centric offers in response to consumer demand for the best of both worlds

Transactions & Payments Booking Site Lets Friends Co-Manage Once-In-A-Lifetime Experiences

IfOnly allows users to both split payment on special trips and give unique experiences to others as gifts, helping friends better manage and enjoy excursions from dining and concerts to travel

Brand Activation & Immersion Southwest Airlines Invites Shark Week Superfans To In-Flight Premiere

The airline created a special shark-themed flight with an exclusive 'Shark Week' pre-premiere hosted by marine biologist Luke Tipple, in an effort to showcase its brand personality to consumers

Store Experience & Design Nike's Concept Stores Use Customer-Driven Data To Inform Their Design

The athletic brand continues to lead retail innovation practices with its data-driven concept store model in Los Angeles, with buyer-purchasing patterns and app usage from its loyalty members informing bi-weekly merchandising

Shopper Marketing & Promotions REI's Rewilding Project Helps Improve The Wilderness Areas Of Five Cities

In partnership with local nonprofit organizations, the retailer is developing trails, increasing accessibility and encouraging more sustainable park management, measures that increase its brand value to customers while also serving environmental causes

Advertising Sephora Celebrates Year 20 With An Immersive House Of Beauty

Over two days this fall, SEPHORiA will invite guests to explore interactive rooms and beauty activities

Food & Beverage LA Market Tests If Consumers Are Ready For Healthy Convenience Stores

The Goods Mart hopes to begin a nationwide shift toward sustainable markets by selling healthy snacks and "ugly" produce in a convenience format