Louis Vuitton

Brand Activation & Immersion Interview: How A High-End Men's Accessories Retailer Prioritizes Transparency In Its New Store

In this interview, Jonathan Meizler, founder and creative director at Title of Work, explains how the brand is changing the fashion accessory landscape by challenging industry standards and selling one-of-a-kind pieces

Delivery & Logistics Luxury Travel Resort Offers Guests Personal Holiday Shoppers

Alohilani Resort launched a package deal for the holiday season that gives travelers access to a personal shopper to purchase gifts from brands like Chanel, Gucci and Tiffany & Co.

Beauty How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty And Grooming Offerings For Men

Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

Fashion & Apparel Harvey Nichols Stores Offer Customers Shoppable Video Displays

The fashion retailer is giving shoppers an innovative way to access information about their merchandise and checkout via digital displays

Luxury Burberry Will Debut Inaugural Collection With 24-Hour Instagram Sale

Select merchandise from designer Riccardo Tisci's first collection with the British luxury brand will be available on social media and in the flagship location exclusively for a 24-hour period

Store Experience & Design Luxury Retailer Brings 'Slow Shopping' Experience To Manhattan Customers

10 Corso Como is introducing its distinct experiential concept to New York's South Street Seaport, providing shoppers with everything from food to fine art to enhance their visit

Fashion & Apparel Social Shopping Website's First Retail Location Focuses On Exclusive Merchandise And Collaborations

Fancy.com has been laying the groundwork for its IRL foray with a series of 20 pop-up events over the past four years, now crystallizing in an NYC brick-and-mortar shop focused on unique partnerships and rotating product selections

Shopper Marketing & Promotions Gucci Generates An Immersive Home Design Experience For Its Shoppers

The high-end brand's devoted fans can experience its latest home decor collection through an augmented reality feature in the Gucci app, enabling a better online shopping experience through virtual pre-purchase trials

Brand Activation & Immersion Hermès Offers Shoppers Retail Respite At Its Pop-Up Café

Hermès gives visitors a place for a break after a long day of shopping with its quiet, tucked-away courtyard attraction, maintaining the brand's association with avant-garde art as well as offering a new way for people to interact with the brand

Packaging & Product Engagement Louis Vuitton Celebrates Men's Fragrance Line With A Pop-Up Made Of Packaging

The retailer is promoting the release of men's fragrances in NYC with an artful display constructed out of 3,000 cologne tube packages

Advertising Gucci Releases Online Platform Aimed At Improving The World

As part of a larger sustainability and social impact plan, the fashion megahouse built the hub so that its customers can connect to its invigorated sense of purpose and transparency

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Retail Givenchy Boosts Chinese E-Commerce With WeChat Boutique

The fashion house's WeChat page gives Chinese customers access to exclusive apparel and reflects its offline branding with carefully curated imagery

Luxury Hermès Transforms Its New York Space Into A Vinyl Pop-Up Shop

The French luxury label is offering an immersive experience at its flagship men's store, letting visitors enjoy an art installation centered around music while they peruse the brand's iconic silks