Louis Vuitton

Brand Activation & Immersion Louis Vuitton Invites Viewers Inside The Brand With New YouTube Channel

LV TV, the luxury house's YouTube channel, will pull back the curtain on the Louis Vuitton brand with celebrities, travel and history

Case Study Louis Vuitton Unveils A New Kind Of Green Space In New York City

The luxury house unveiled a pop-up store in SoHo done up entirely in a trendy shade of lime green, drawing hypebeasts of all stripes to the concept space, which boasted lines that were hours long

Design So What's With All The Big Logos?

The PSFK team spoke to fashion's expert and educator Simon Collins of WeDesign for some feedback on the apparent and un-ironic return of big branding

Fashion & Apparel WeChat Shoppers Can Buy Givenchy Directly From Its In-App Boutique

As luxury brands continue to target wealthy Chinese shoppers, Givenchy is following in the footsteps of designers like Louis Vuitton and Burberry with an e-boutique exclusive to WeChat, selling limited-edition items

Analysis Interview: How A High-End Men's Accessories Retailer Prioritizes Transparency In Its New Store

In this interview, Jonathan Meizler, founder and creative director at Title of Work, explains how the brand is changing the fashion accessory landscape by challenging industry standards and selling one-of-a-kind pieces

Delivery & Logistics Luxury Travel Resort Offers Guests Personal Holiday Shoppers

Alohilani Resort launched a package deal for the holiday season that gives travelers access to a personal shopper to purchase gifts from brands like Chanel, Gucci and Tiffany & Co.

Beauty How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty And Grooming Offerings For Men

Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

Shopper Education & Assistance Harvey Nichols Stores Offer Customers Shoppable Video Displays

The fashion retailer is giving shoppers an innovative way to access information about their merchandise and checkout via digital displays

Luxury Burberry Will Debut Inaugural Collection With 24-Hour Instagram Sale

Select merchandise from designer Riccardo Tisci's first collection with the British luxury brand will be available on social media and in the flagship location exclusively for a 24-hour period

Store Experience & Design Luxury Retailer Brings 'Slow Shopping' Experience To Manhattan Customers

10 Corso Como is introducing its distinct experiential concept to New York's South Street Seaport, providing shoppers with everything from food to fine art to enhance their visit

Fashion & Apparel Social Shopping Website's First Retail Location Focuses On Exclusive Merchandise And Collaborations

Fancy.com has been laying the groundwork for its IRL foray with a series of 20 pop-up events over the past four years, now crystallizing in an NYC brick-and-mortar shop focused on unique partnerships and rotating product selections

Shopper Marketing & Promotion Gucci Generates An Immersive Home Design Experience For Its Shoppers

The high-end brand's devoted fans can experience its latest home decor collection through an augmented reality feature in the Gucci app, enabling a better online shopping experience through virtual pre-purchase trials

Brand Activation & Immersion Hermès Offers Shoppers Retail Respite At Its Pop-Up Café

Hermès gives visitors a place for a break after a long day of shopping with its quiet, tucked-away courtyard attraction, maintaining the brand's association with avant-garde art as well as offering a new way for people to interact with the brand

Packaging & Product Engagement Louis Vuitton Celebrates Men's Fragrance Line With A Pop-Up Made Of Packaging

The retailer is promoting the release of men's fragrances in NYC with an artful display constructed out of 3,000 cologne tube packages