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January 16, 2019 | New York City
In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Layne Braunstein is the executive creative director and founder of Fake Love, an experiential agency that focuses on immersive commercial and artistic visual storytelling. In 2012, Fake Love collaborated with Marc Jacobs design team to create 4 unconventional interactive storefront window installations for the holidays.  The ‘Winter Windows’ were both engaging and festive featuring familiar holiday characters that mimicked the motions of the users interacting with it. Layne has 20 years of experience in both interactive and visual effects production.


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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