loyalty & memberhsip

Brand Activation & Immersion PSFK Book Launch: 'Retail Today' Presents 10 Steps To Strategizing The Customer Experience Journey

In our new book, author and PSFK founder Piers Fawkes presents a 10-step approach to strategic retail for a transforming landscape, breaking down the key points before, during and after sale to engage today's consumers and exploring best practices to do so

Entertainment How Rec Room Is Providing Digital-First Audiences A Space To Build Relationships

The CEO of the VR platform that allows people from all over the world to connect with each other in user-designed rooms and games tells PSFK about creating meaningful social experiences thanks to cutting-edge creative tech

Podcast: How An Online-Only Produce Subscription Is Reaching Every Household In America

In this episode, PSFK sits down with the subscription grocery platform's founder Abhi Ramesh to find out how his startup is transforming the way America accesses produce, and its plans to scale nationally by remaining online-only

Advertising Expert Insight: How Birchbox's Inclusive Rebrand Helps It Connect With Purpose-Driven Consumers

The subscription box is making self-care more accepting with genderless categories that promote inclusivity and naturally attract consumers like Gen Zers who look for mission-driven brands

Features Courting Gen Z With Live-Streamed, Community-Based Events

Journey LIVE is a meditation platform that allows groups of people to meditate together with the help of a live guide, which is attracting Gen Z users who focus on self-care and digital community

Fashion & Apparel Expert Insight: Building A Loyal Community Around A Brand's Values

PSFK sits down with Matt Blonder of Reebok to discover how the fitness brand is fostering connections among its most loyal fans through its Unlocked program, integrating into consumers' everyday lifestyles

Cafe & Restaurant Expert Insight: Shipping Local Favorites To Customers Across The Country

PSFK sits down with Goldbelly founder Joe Ariel, whose company is satisfying cravings nationwide with innovative local food delivery that connects customers with regional dishes right from iconic kitchens

Analysis Brands Like Urban Outfitters Are Encouraging Loyalty With Integrated Rewards

Meaningful rewards integrated into consumers' broader lifestyles are fostering loyalty and engagement with leading brands and their products, both in-store and online

Food & Beverage Supermarket's Grocery Shopping Video Game Earns Customers Discounts

No Frills' virtual haul mobile and desktop game encourages loyalty members to earn rewards points by finding and collecting digital groceries, while avoiding pitfalls and blocks

Banks, Insurance & Financial Services Online Shoppers Can Get Back Their Sales Tax With B&H Credit Card

Released through Synchrony Bank, B&H's Payboo credit card automatically applies a cash-back reward equivalent to the sales tax on all purchases shipped to eligible states

Baby Boomers Interview: How Telemedicine Platform Rory Is Extending Digital, On-Demand Care To Menopausal Women

Rory is a women's service from men's health care platform Ro, focused on using telehealth capabilities to support the underserved demographic of perimenopausal and menopausal women

Delivery & Logistics Retail Trends Playbook Excerpt: Making The Case For A Data-First Retail Strategy

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three key trends explain the benefits of investing in a data-rich infrastructure and how retailers can best implement it

Home How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

Loyalty & Membership Domino's Lets Pizza Eaters Upload Pics Of Their Pies For Rewards Points

To kick off the Super Bowl weekend, the fast-food chain is encouraging customer engagement by letting app members snap and share photos of the pizza they're enjoying—from anywhere, not just Domino's