Loyalty & Membership

Retail Lexus Streamlines Car Buying With Two-Year, Subscription-Style Leasing Program

Lexus Complete Lease offers a customers a monthly bill that includes all the necessary components of buying a new car, taking the hassle out of vehicle ownership. 

Automotive Chevron created a digital e-Gift card to seamlessly pay for fuel and car washes

Energy corporation Chevron created a digital e-Gift card, enabling customers to seamlessly pay for fuel and car washes through the Chevron app and link to their loyalty program profiles. 

Entertainment GameStop lets players redeem reward points for coupons and digital currency

Consumer electronics retailers GameStop created a customer appreciation program called PowerUp Rewards that lets members score reward points which can be redeemed for coupons and digital currency. Players sign up and can score points by purchasing at GameStop. Points are calculated based on the purchase and applied to the member’s account.

Beauty Why Ecommerce Platform MASSE Launched An AMA Series With Its Brands' Founders

PSFK talks to Elizabeth Shaffer, co-founder of MASSE, to discuss her startup's approach to ecommerce driven by personal recs, and the value of a new AMA series featuring female founders

Case Study This Groundbreaking Startup Plans To Build A Garden In Every Back Yard

With a growing consumer interest in wellness, sustainability and coaching startups, Avalow is poised to become a major name in home gardening

Analysis South Korean Food Concepts From Names Like Hyundai Are Revolutionizing The Restaurant Experience

From voice-activated robot baristas to interiors straight out of a comic book, these restaurants are changing the way people eat

Banks, Insurance & Financial Services A Pagan Credit Union Proves Banking Can Legitimize Communities

The startup credit union hopes to empower its community with cooperative funding that takes alternative spiritual practices seriously

Brand Activation & Immersion These Diverse Resources Prove That Camping Is Meant For Everyone

No two campers are exactly alike, and these brands work to provide spaces for people of marginalized identities in the outdoors community

Cafe & Restaurant IHOP Is Inviting L.A. Loyalty Members To Dine In Its Exclusive Tiny-House Restaurant

The Tiny IHOP Dinner Series lets select MYHOP members enjoy pancakes inside the brand's smallest restaurant, which includes only one booth

Consumer Goods This Startup Taps Into Cleaner Water And Eliminates Plastic Waste

The well-intentioned startup oollee provides a subscription service that purifies water for customers, making clean water more accessible

Baby Boomers Solo Seniors Can Now Find Adventure Partners Through Services Like The YMCA

Brands and services are empowering senior solo travelers with programs that match them with travel partners or groups, creating a safer environment and forming new friendships

Design REI's Newest Store Is A Community-First Haven For Outdoors Enthusiasts

This is the co-op's first experience center, which will invest in its community through workshops, demonstrations and guided trips

Health PSFK Research Paper Launch: Engaging The Baby Boomer Consumer

How brands are tapping into Baby Boomers through marketing, products and services that defy ageist assumptions and empower fuller lives

Loyalty & Membership How This Banking Startup Is Empowering The Black Community

GRIND Banking, launched earlier this year, is a black-owned bank that focuses on the financial needs of the African-American community