Loyalty & Membership

Brand Activation & Immersion Inside The London Members' Club That Integrated A Wellness-Focused Medical Gym

The London members club now offers complete, medical-grade wellness services to its clients, including spa treatments, doctors and even cryotherapy

Automotive Audi Drives Brand Engagement With New Car Rental Loyalty Program

Silvercar, Audi's in-house car rental service, unveiled a unique loyalty program that aims to keep drivers engaged with perks like free rentals

Case Study Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales

Consumer Goods Op-Ed: How One Brand Is Solving eGrocery’s Four Biggest Challenges

MikMak's founder, Rachel Tipograph, dives into how the service is making online shopping much more effective for eGrocery sites and their customers

Fashion & Apparel Only Members Can Shop This Exclusive Athletic Apparel Startup

Wone is an invite-only platform that sells leggings and other exclusive apparel to its members, each of which is handpicked by the brand

Design Inside Kimpton's Campaign To Connect Travelers To The World Around Them—And Each Other

With the Stay Human Project, the hospitality brand is working to create a community among its guests through unique in-room activations and activities

Banks, Insurance & Financial Services VeganNation Is A Digital Economy Poised To Unite Plant-Based Consumers Worldwide

The comprehensive online platform and marketplace offers social media, ecommerce and even its own form of cryptocurrency, building the infrastructure for a full-fledged digital vegan nation

Innovation This Startup Simplifies Online Banking With A Focus On Saving

Moven is a banking alternative that helps consumers cut back on spending, while offering financial advice and a free savings account

Analysis From Condé Nast To Porsche, Brands Are Driving Engagement Through Exclusive Platforms

With exclusive apps and social networks, brands across different industries and interests are making their most devoted fans feel appreciated

Features From Toms To Lowe's, Brands Are Making Deeper Connections Through Social Impact

Consumers want to feel like they have a positive impact on the world and their communities, so these brands are giving back to win them over

Fitness & Sport Foot Locker And Nike Partner For A Community-Focused, Tech-Forward NYC Store

The Washington Heights Foot Locker, the brand's third "Power Store," uses Nike technology to engage customers, provide real-time inventory information and offer exclusive deals

Advertising How Nike, Trader Joe's And More Are Using Branded Content To Connect With Consumers

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Interview Meet The Underwear Brand That's Putting Customer Feedback First

TomboyX is a brand that focuses on queer, non-binary people, and it's gained a huge following by listening to consumers and designing the brand based on direct recs

Hotels, Hospitality & Travel Standard International Makes Hospitality More Social With P2P Booking App

Benny, a new app by the brand behind The Standard Hotel, aims to improve the hospitality experience for the mobile-first set with recommendations straight from guests themselves