Loyalty & Membership

Automotive Toyota Pursues Transformation Into Mobility Brand With KINTO Launch

In a bid to become a leading global mobility services company, Toyota launched this week its long-awaited KINTO brand, which provides transport-related amenities like subscription-based leases and potentially even ride-hailing to customers in Europe

Loyalty & Membership How New Privacy Laws Are Changing The B2C Relationship

An exploration of the new California Consumer Privacy Act (CCPA) and how it is a signal among many for companies to further transform their relationship with consumers into a partnership built on trust

Fashion & Apparel This Closet-Sharing App Interviews Potential Members Before Letting Them Join

Tulerie is a P2P apparel-sharing mobile experience that takes building a trustworthy community seriously, FaceTiming with each interested candidate before inviting them to join the eco-minded platform

Consumer Goods Why Your Peer-To-Peer Play Will Determine Your Brand's Vitality In 2020 & Beyond

Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers

Advertising Panel Preview: Why Community Is Key To Streetwear's Consumer Engagement Prowess

Ahead of appearing on Anomaly's upcoming panel all about how streetwear culture and retail are redefining consumer engagement and brand activation, PSFK sat down with Brendan Dunne, deputy editor at Complex Networks, for his thoughts on why the category has been so successful at generating followings and sustaining engagement—and what other retailers can learn from 'the drop'

Banks, Insurance & Financial Services Consumer Expectations For Retail Experiences In 2020 And Beyond

In partnership with Suzy, PSFK research reveals that tomorrow's consumers will expect increasingly personalized and localized offers and experiences that go beyond mere transactions

Delivery & Logistics Why Top-Notch Delivery Service Is A Key Driver Of Retail Success

Solution provider AxleHire tells PSFK why delivery is one of the few areas where retailers can truly differentiate—and how his end-to-end platform helps enable last-mile service to drive clients' success

Brand Activation & Immersion PSFK Retail Conference Preview: Nike Adventure Club's GM On Using Subscriptions To Solve Consumer Pain Points

Prior to taking the stage at PSFK's Future of Retail 2020 Conference, Dave Cobban speaks about designing a service that adds value to consumers' everyday lives—and solves longstanding pain points within children's apparel retail

Hotels, Hospitality & Travel Universal Studios offers seasonal and annual passholders exclusive benefits to celebrate the holidays

Theme park Universal Studios provides holiday benefits to seasonal and annual passholders to celebrate the anniversary of the introduction of its pass. This year, the park transforms into a holiday-inspired wonderland that features “Grinchmas Who-liday Spectacular” and “The Magic of Christmas at Hogwarts” for visitors to celebrate the season. Passholders can gain access not only to exclusive private entrances to Universal Studios and Universal’s Islands of Adventures, they also have full-access to the annual passholder lounge opening in 2020.

Design Ten Years Of Change: What To Expect From Retail In 2020 And Beyond

From our 10th annual Future Of Retail report, these five revolutionary shifts in the way retailers connect with and serve consumers over the past 10 years are harbingers of a hyper-personalized and utility-focused decade to come

Entertainment Atlético de Madrid X Chiliz build blockchain-backed mobile platform that lets fans support their favorite teams

Spanish soccer club Atlético de Madrid collaborated with sports and entertainment blockchain firm Chiliz to build Socios.com, a blockchain-backed mobile platform that lets fans show support to their favorite teams with cryptocurrency tokens. The token gives fans the ability to serve as shareholders, allowing them to vote on club matters and access exclusive content. Fans can either purchase the tokens or collect them for free through a Token Hunt enabled by an AR-powered geolocation feature.

Cafe & Restaurant American Express' exclusive food & gift popup opens to members in celebration of Small Business Saturday

Financial services company American Express is opening an exclusive pop-up for its members in celebration of Small Business Saturday. American Express Platinum House features premium NYC dining, including bites and drinks from Wayan, Legacy Records and the Michelin-starred Cote Korean Steakhouse. The brand also offers a concierge, local guides and gift wrapping.

Fashion & Apparel Reebok Unlocked loyalty program rewards every brand interaction with points towards experiential perks

Sportswear retailer Reebok created a tiered loyalty program that rewards members for interacting with the brand. Not only can members earn points for every dollar spent, but they can also earn points for posting to social media, reviewing products, attending events and simply creating an account. In exchange, Reebok offers personalized, experience-based rewards, including invitations to exclusive events, early access to new products, VIP customer service and on-demand training. 

Beauty PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era