loyalty program

Advertising What Mastercard's PRICELESS Restaurant Experience Says About The Future Of Brand Loyalty

PSFK visited Mastercard's new NYC restaurant and spoke to the brand's CMO about cultivating accessible brand loyalty for over-saturated consumers through immersive experiences

Brand Activation & Immersion Expert Insight: Building A Loyal Community Around A Brand's Values

PSFK sits down with Matt Blonder of Reebok to discover how the fitness brand is fostering connections among its most loyal fans through its Unlocked program, integrating into consumers' everyday lifestyles

Fashion & Apparel Retail Trends Playbook 2020 Takeaways: The Four Pillars Of Next-Generation Digital Integration

Take a look through the top digital transformation strategies for tomorrow's leading retailers

Analysis Interview: How Ethical Retail Can Create A Positive Feedback Loop

PSFK speaks to the founder of social impact consultancy Conspiracy of Love to learn more about how today's retailers can do good while doing business, integrating purpose into their products and services

Food & Beverage ShopRite Partners With Recipe Site To Let Customers Shop Curated Digital Lists

The American East Coast grocer is drawing from Chicory's massive recipe inventory to enable a shoppable recipe feature for its digital loyalty program

Fitness & Sport Reebok's Loyalty Program Aims To Drive Engagement And Generate Insights

Reebok Unlocked will reward customers not just for purchases but also for brand interactions like social media sharing in efforts to encourage engagement and generate consumer insights

Features How Brands Like Adidas Are Using Consumer Data To Cater To Specific Needs

From PSFK and Microsoft's Retail Trends Playbook 2020, here's how three retailers are using machine-learning and analytics to optimize their marketing strategies

Cafe & Restaurant Starbucks Revamps Loyalty Program To Offer Customers More Rewards

Starbucks is redesigning its rewards program, eliminating its previous green and gold tiers and offering customers greater choice of point redemption starting at 25 points

Merchandising & Curation Digital Native Apparel Brand Tests Brick And Mortar At New York's Hudson Yards

Menswear brand Mack Weldon launches an interactive brick-and-mortar outpost as its first venture into physical retail, complete with gaming competitions and discovery-led education

Banks, Insurance & Financial Services Sephora Launches First Credit Card For Rewards Members

The beauty retailer's credit card debut is designed to enhance its loyalty program, offering members extra perks in addition to their beauty insider points

Loyalty & Membership Farm-To-Table Chain's Loyalty Program Lets Customers Use Points For Charitable Donations

B. Good is allowing greater personalization as well as seamless donation by letting rewards members use accrued points for charity alongside personal perks

Shopper Marketing & Promotion Chipotle Rewards Members Receive Mystery Gift Deposit Via Venmo

Chipotle will deposit up to $500 into the Venmo accounts of customers who sign up for its mobile app loyalty program, part of its effort to build digital presence

Automotive How Brands Like BMW Derive Valuable Consumer Data Using Reciprocal Exchange

These four retailers are trading rewards and incentives with shoppers in exchange for shared information and invaluable intelligence

Hotels, Hospitality & Travel Accor Hotels Courts Millennials With Curated Midscale Lifestyle Brand

Carefully crafted accommodations combine a trendy feel with choice amenities to target younger, midscale customers, including locally sourced food, bike rental and co-working spaces