loyalty program

Fashion & Apparel Reebok's Loyalty Program Aims To Drive Engagement And Generate Insights

Reebok Unlocked will reward customers not just for purchases but also for brand interactions like social media sharing in efforts to encourage engagement and generate consumer insights

Cafe & Restaurant Starbucks Revamps Loyalty Program To Offer Customers More Rewards

Starbucks is redesigning its rewards program, eliminating its previous green and gold tiers and offering customers greater choice of point redemption starting at 25 points

Banks, Insurance & Financial Services Chipotle Rewards Members Receive Mystery Gift Deposit Via Venmo

Chipotle will deposit up to $500 into the Venmo accounts of customers who sign up for its mobile app loyalty program, part of its effort to build digital presence

Brand Activation & Immersion Accor Hotels Courts Millennials With Curated Midscale Lifestyle Brand

Carefully crafted accommodations combine a trendy feel with choice amenities to target younger, midscale customers, including locally sourced food, bike rental and co-working spaces

Food & Beverage PetSmart Shoppers Can Receive Points For All Purchases With Loyalty Program

Pet lovers earn 8 points for every dollar they spend through PetSmart's latest loyalty program, offering members added perks like free shipping and birthday gifts for pets

Gaming & Play Gamers Earn Virtual Rewards With Blockchain Loyalty Program

Players collect cryptocurrency called Buff Coins that can be exchanged for prizes from various brands, allowing users a richer virtual community and experience based around a decentralized platform

Automotive Rental Car Reward Program Lets Customers Exchange Points For Bitcoin

With E-Z Rent A Car's loyalty program, members can redeem accumulated points for discounts, toll passes and digital currencies

Loyalty & Membership Nike's New Limited-Edition Kicks Test NikeConnect Loyalty Tech

With a tap of their smartphone to the heel of the sneakers, users of the NikeConnect app can receive customized product suggestions, local event invitations and more

Fitness & Sport Nike Rewards Workouts With Premium Perks

Nike's new Unlocks reward their users for meeting certain goals by providing them with free services

Advertising IKEA Wants Pregnant Women To Pee On Its New Ad

Expectant mothers can literally pee on IKEA's new print ad as a pregnancy test and get a 50% discount on a $1,000 crib

Hotels, Hospitality & Travel Hilton Guests Will Soon Be Able To Control Their Stay With A Smartphone

Hilton's Connected Rooms will let guests choose TV channels, adjust the lights and control the thermostat, all through a mobile device

Delivery & Logistics How Nordstrom Underpins The Shopper Experience With Data

PSFK's Future of Retail Report unpacks how Nordstrom is among the first and most efficient in blending hallmark stores with digital capabilities

Retail Target Introduces Mobile Wallet To Speed Up Checkout Time

Target updated its mobile app to include a Wallet for customers to find discounts and make purchases

Delivery & Logistics NikePlus App Lets Shoppers Connect Directly With Experts

A new membership program for the Nike app gives subscribers access to exclusive perks