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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Luggage tech company Raden opened a retail experience in SoHo. It was designed by an architect / stage designer for the likes of Kanye West and Jay-Z, and as seen below, the 6,000-square-foot space features a huge coliseum of 365 white carry cases. Users can even plug their phones into the USB ports of the display cases for a quick battery charge.


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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