Lululemon

Analysis These Brands Are Making Parental Benefits More Inclusive

Building a better future starts with making it feasible for anyone to care for their children, and companies like Lululemon and Sweetgreen are catching on with parental leave that accommodates all genders

Consumer Goods PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Fashion & Apparel Why Athletic Retailers Like Lululemon Are Investing In Lifestyle Offerings

Wellness and fitness trends are influencing trending athletic names to expand beyond apparel, entering the beauty, events and personal care spaces to build out their brand ecosystems

Brand Activation & Immersion PSFK Research Paper Launch: Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

How lifestyle brands are activating to help consumers achieve their wellness goals and showcase their healthy lifestyles

Fitness & Sport PSFK Research Paper Launch: Implementing Personalization In Apparel

Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated  consumers

Delivery & Logistics PSFK Research Paper Launch: Improving Sustainability And Transparency In Apparel

Apparel industry leaders are implementing next-gen eco-friendly measures that have a positive impact on the environment—and consumers

Cafe & Restaurant Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Entertainment How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Beauty Lululemon Broadens Lifestyle Ecosystem With Personal Care Collection

The athleisure retailer is launching a purported 'selfcare' line of beauty and body products like 'sweat reset face moisturizer' and 'anti-stink deodorant,' designed specifically for athletic consumers

Events How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Merchandising & Curation Lululemon Targets Male Consumers With Running-Focused Gear

The fitness brand known for trendy activewear apparel is tweaking its strategy to include more male-specific campaigns and products related to running to better extend its reach beyond female consumers

Packaging & Product Engagement Lululemon Helps Customers Find The Perfect Sports Bra With 3D Technology

Using a motion-tracking sports bra and an in-store treadmill, Lululemon is helping customers personalize their apparel and optimize their workout

Shopper Marketing & Promotion Aiming To Save The Brand, Gap Inc. Taps Athleisure Market With Men's Line

The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand

Retail The Latest In Our Retail Innovation Tracker: Ecommerce Leads The Way Across Cross-Industry Innovation

Analysis from PSFK’s Retail Innovation Tracker shows how innovative brands in ecommerce, grocery and sport/fitness-lifestyle (and more) are perceived