Analysis How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Beauty Lululemon Broadens Lifestyle Ecosystem With Personal Care Collection

The athleisure retailer is launching a purported 'selfcare' line of beauty and body products like 'sweat reset face moisturizer' and 'anti-stink deodorant,' designed specifically for athletic consumers

Brand Activation & Immersion How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Fashion & Apparel Lululemon Targets Male Consumers With Running-Focused Gear

The fitness brand known for trendy activewear apparel is tweaking its strategy to include more male-specific campaigns and products related to running to better extend its reach beyond female consumers

Fitness & Sport Lululemon Helps Customers Find The Perfect Sports Bra With 3D Technology

Using a motion-tracking sports bra and an in-store treadmill, Lululemon is helping customers personalize their apparel and optimize their workout

Merchandising & Curation Aiming To Save The Brand, Gap Inc. Taps Athleisure Market With Men's Line

The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand

Retail The Latest In Our Retail Innovation Tracker: Ecommerce Leads The Way Across Cross-Industry Innovation

Analysis from PSFK’s Retail Innovation Tracker shows how innovative brands in ecommerce, grocery and sport/fitness-lifestyle (and more) are perceived

Advertising Lululemon Targets A New Audience In Its Latest Campaign

Lululemon has launched a collection for men that highlights different notions of masculinity

Work Lululemon Opens Its First Meditation Space

Mindfulosophy invites visitors into a Lululemon space to zen out

Automotive Lululemon's Meditation Busses Help Londoners Find Calm And Focus

The complimentary sessions including soothing scents and light refreshments

Food & Beverage Lululemon Flagship Store Mixes Coffee With Yoga

The workout apparel brand has added a healthy cafe to their largest European location

Op-Ed Marketing Studio Founder: How an Art-Infused Night Run Uncovered A New City

How lululemon, a running community, and LA created a virtuous circle of social engagement

Fitness & Sport Lululemon Is Supporting Athletes With Their Own Limited-Edition Beer

A lemon beer was made available at the athletic brand's annual half marathon in Vancouver

Fashion & Apparel How Lululemon Equipped Canada's Olympic Team

The high-performance gear was designed in consultation with the athletes and created using the brand's proprietary technologies