Luxury

Brand Activation & Immersion How Stores Like Nike Are Leveraging The Best Of Experiential Retail With Multi-Purpose Design

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how two leading brands are employing purposeful experiential retail by engaging customers at every touchpoint throughout the physical store

Fashion & Apparel How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Automotive Porsche Personalizes Its Drivers' Carbon Footprint Reduction

The luxury auto brand's carbon calculator gives each Porsche driver a personalized donation rec to support climate-related projects that reduce CO2 emissions

Delivery & Logistics Subscription Oral Care Brand Shyn Goes All In On Customization

The DTC toothcare ecomm is fully customizable to each individual customer's needs—and even pairs with Sonicare brushes to enable greater compatibility with consumers' routines

Luxury Luxury E-Tailer Farfetch Gives Customers Credit For Used Handbags

The ecomm's 'Second Life' initiative will take consumers' used designer bags and give them money towards future purchases on its site

Loyalty & Membership San Francisco Shoppers Can Peruse Rent The Runway's 'Dream Closet'

The designer apparel rental service is debuting a flagship retail space targeted at young professionals of Silicon Valley

Merchandising & Curation Michael Kors London Store Design Offers Leisurely Shopping Experience

The American designer's latest London store opening is centered around making shopping more personal and leisurely, blending modern and classic aesthetics to create an oasis within the city bustle

Hotels, Hospitality & Travel Airbnb Enters Luxury Hotel Space With New York Skyscraper Properties

The homesharing app hopes to capture the spend of its millennial demographic as they age into professional travel and increased income with apartment-style suites at Rockefeller Plaza

Beauty Sephora Increasing CBD And Cannabis-Related Merchandise

In response to the popularity of cannabis-related goods among its consumers, the beauty store is expanding its CBD category with the newly launched Saint Jane luxury brand

Post Purchase Service & Support JetSuite Teams With Travel Agency Embark For Personalized Luxury Journeys

This exclusive partnership will provide premium travelers with customized journeys across destinations and events

Retail Fans Of The Met Museum's Upcoming Camp Exhibit Can Shop Adjoining Collection

The Met's Camp Collection takes inspiration from its upcoming annual gala theme and features eclectic pieces from an array of big-name designers for consumers to shop online and in-store

Cafe & Restaurant How Top New York Retailers Create Next-Level Service Experiences

As the retail renaissance continues, here's how leading names from Starbucks and Neiman Marcus to Hudson Yards' Vessel are staying on top of the brick-and-mortar game with immersive, personalized, discovery-driven experiences

Store Experience & Design Selfridges Brings PacSun's California Style To U.K. Shoppers

The American West Coast clothing brand is branching out to shoppers across the pond in a first-ever popup collaboration with the luxury department store

Retail Hermes Apple Watch Encourages Wearers To Detach From Digital

The Apple Watch Hermès Series 4 is centered around health and wellness-focused apps to integrate mindful living into wearers' daily routines