In-store stylists at luxury department store Harvey Nichols are able to offer expertise and style advice, sending photos and videos to online customers from the shop floor via their AskHN platform, which integrates with the store’s website.
Luxury fashion brand Burberry partnered with technology company Apple on a service that lets store associates text VIP clients directly to provide personalized support.
This luxury London department store has an entire floor dedicated to ‘self-care,’ offering a range of beauty and wellness services, from podiatry to dermatology. Consumers can stop by Reviv Genetics to learn their genetic makeup or head to Beyond Medispa for face and body treatments. Wellness-focused shoppers can also step inside the private treatment rooms for exclusive services from the likes of La Prairie, Sisley, Elemis and Thalgo.
London department store Selfridges is home to an ever-changing array of in-store pop-ups, ranging from luxury brands like Fendi and Cartier to celebrity designers like Jaden Smith to the social shopping app Depop. The pop-ups are supported by a host of in-store events. For example, the Cartier pop up in August, 2019, included an Upside Down Photo Booth and a Duality Room, where poets wrote personalized haiku, and a resident DJ.
For the Chinese Lunar New Year, Swarovski, producer of fine crystal, created a WeChat mini program with a crowdfunding feature, allowing users to select a Swarovski gift for a friend and then enlist their social network for help in purchasing it.
Luxury online fashion retailer Farfetch created a virtual gift launcher game on the social media platform WeChat that allows users to click and discover luxury gift ideas. If they see an item they are interested in purchasing, they can click on it and be directed to the Farfetch website to place an order.
With a buy ahead feature and a service that allows purchase pickup upon return, Dublin's T2 Beauty Hall is travel retail at its best
The luxury jewelry brand is bringing its Clash de Cartier popup to Singapore, where personal haikus and high-end jewelry go hand-in-hand
With a growing consumer interest in wellness, sustainability and coaching startups, Avalow is poised to become a major name in home gardening
Stylenanda's Seoul storefront sells makeup, clothing and accessories in a five-floor space inspired by the hotel and hospitality experience
On-demand beverage brand The Grand Bevy just introduced a program that claims to balance participants' chakras
Luxury hospitality brand Cuvée is turning four of its properties into wellness getaways in 2020, catering to likeminded visitors
Taking inspiration from the artful Hongdae neighborhood, Ryse Hotel is a new meeting place for Seoul's visiting and local creatives alike
With onsite cafés and racetracks, these Seoul-based automotive makers invite their customers to take in the full brand experience, providing surprising and dynamic ways to learn and shop