Luxury

Advertising Michael Kors Invites Shoppers On A New York City Treasure Hunt

The two-day event promoted the brand's new fragrance line, including three separate stops and plenty of free merchandise for hunters to take home with them

Brand Activation & Immersion andSons Chocolatiers Paves Way For A Modern Retail Experience

Thinking outside of the box, the luxury chocolate brand revamped its consumer strategy to reinvent an often old-fashioned category

Case Study Louis Vuitton Unveils A New Kind Of Green Space In New York City

The luxury house unveiled a pop-up store in SoHo done up entirely in a trendy shade of lime green, drawing hypebeasts of all stripes to the concept space, which boasted lines that were hours long

Fashion & Apparel Expert Insight: Building Fashion's Sustainable Future With Personalized Wardrobe Rental

PSFK speaks to the founder of Armoire, a customized virtual wardrobe rental service, about offering women unlimited closets while reducing the environmental impact of fashion and increasing accessibility to a variety of styles

Design Expert Insight: How To Design A Resale Marketplace For The Luxury Consumers

Digital experience designer Leja Kress of Sweden Unlimited explains her team's approach to creating the Watchbox experience—a platform for reselling high-quality watches

Hotels, Hospitality & Travel Airbnb Luxe Now Allows Customers To Rent Castles And Private Islands

Living a life of luxury—complete with custom-designed trips—is easier with Airbnb's new service, which caters to high-end clients

Analysis From Nissan To Nike, Experiential Stores Are Driving Foot Traffic

Consumers can take advantage of immersive experiences like a multi-story locations featuring new items, archival collections and galleries

Food & Beverage The Country Of Iceland Opens A ‘Premium Tap Water’ Bar

In an effort to dissuade plastic bottle use and drive reappraisal of one of its most bountiful resources, the island nation is promoting a new product across its airports, hotels and bars: luxury tap water

Interview The Turnkey Tech That Lets Customers Purchase Top Liquor Brands Online, Directly

PSFK speaks to the founder of the first company to integrate directly with liquor brand's sites, making it possible for consumers to buy online from the likes of Moët Hennessy, Clos19, Dom Perignon and more, while generating key data for targeted innovation

Beauty From Starbucks To Barneys, Brands Are Revamping Loyalty To Give Shoppers VIP Treatment

Big name brands are upgrading reward programs providing exclusive events and personalized products to promote shopper loyalty

Entertainment Mulberry Celebrates British Heritage With Summer Music Popup Series

The luxury brand's My Local” campaign is a series of free musical performances at popular London pubs featuring local talent and announced through social media drops

Luxury Luxury Buyers Shop Direct From Factories & Producers

Eliminating waste and increasing transparency, the ecommerce platform connects luxury consumers with the same factories that produce for well-known brands, giving them direct access to a curated selection of high-quality merchandise

Health How Forward Is Defining The Future Of Health With Wellness-Focused Primary Care

PSFK tours next-generation primary care facility Forward and speaks to the chief medical officer for a glimpse into the tech-enabled future of on-demand, consumer-driven healthcare

Features Beauty Innovators Like YSL Are Engaging Consumers With Unique Physical Activations

Skincare and cosmetic retailers are transporting customers out of the traditional store layout and upgrading to limited 50s diner-inspired stores, library-themed salons, desert popups and more

?>