Luxury

Brand Activation & Immersion PSFK Book Launch: 'Retail Today' Presents 10 Steps To Strategizing The Customer Experience Journey

In our new book, author and PSFK founder Piers Fawkes presents a 10-step approach to strategic retail for a transforming landscape, breaking down the key points before, during and after sale to engage today's consumers and exploring best practices to do so

Automotive Luxury Homebuyers Can Now Test Drive BMWs At Open Houses

BMW brings its cars home—literally—with a new strategy that pairs luxury sports cars with multi-million home listings in Toronto

Cafe & Restaurant How TOURISTS Is Building A New Kind Of Hospitality Experience In The Era Of Airbnb

PSFK founder Piers Fawkes speaks with the buzzy American country hotel about starting as a repurposed '60s motor lodge and organically evolving the motel experience into a community-led lifestyle resort

Case Study Travelers Can Explore Their Senses At Louis XIII's Changi Airport Pop-Up

The luxury spirits maker is inviting visitors to the Singapore airport to discover its brand in an immersive sensory activation

Consumer Goods The Rotation Is An E-Rental Service Disrupting Men's Streetwear

PSFK interviews Zachary Podbela, the founder of The Rotation, to discuss the future of streetwear retail and the on-demand potential of subscription e-rental

Advertising Fashionistas Will Definitely Want To Grab A Slice Of This Domino's Fashion Collab

In collaboration with streetwear designer Liam Hodges, Domino's is making 'staying in-wear' the next big fashion trend

Design This Brand Rented A Bodega For NYFW—Then Extended Its Stay By A Year

Luxury bag brand Gelareh Mizrahi intended to pop up at a Soho convenience store for a week. It ended up signing a lease for a full year

Analysis Harvey Nichols' New Dedicated Beauty And Wellness Space Treats U.K. Shoppers To Special Treatments

The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands

Entertainment Selfridges Unveils An In-Store Movie Theater, And Now Shoppers May Never Have To Leave

The iconic department store is encouraging customers to stay a while at its flagship location thanks to the addition of a luxury theater

Health Inside The London Members' Club That Integrated A Wellness-Focused Medical Gym

The London members club now offers complete, medical-grade wellness services to its clients, including spa treatments, doctors and even cryotherapy

Fashion & Apparel PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Luxury Hearst Autos Pop-Up Switches Gears For New York Fashion Week

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Hotels, Hospitality & Travel Audi Drives Brand Engagement With New Car Rental Loyalty Program

Silvercar, Audi's in-house car rental service, unveiled a unique loyalty program that aims to keep drivers engaged with perks like free rentals

Loyalty & Membership Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales