luxury brands

Beauty Costa Cruises Curates Luxury Onboard Retail For Chinese Travelers

The luxury cruise liner created a retail experience aimed at its Chinese customers who are looking for high-end goods, featuring Bulgari, Salvatore Ferragamo and more

Automotive Cadillac Live Lets Online Shoppers Discover Cars From Any Device

The virtual program will give customers the hands-on experience of visiting a dealership from the comfort of their homes, connecting them one-on-one with a live agent via video

Loyalty & Membership Lexus Targets Younger U.S. Drivers With Comprehensive Subscription Plan

To appeal to millennial consumers, the luxury automaker is rolling out a full-service subscription-based program across the U.S. that enables a streamlined yet flexible driving experience

Brand Activation & Immersion Volkswagen Customers Can Build Their Own e-Golf Car

Buyers can opt to experience assembling their new e-Golf alongside professionals, and get a behind-the-scenes look at Volkswagen engineering

Merchandising & Curation Acura Lets Fans Design Their Own Car On Instagram Stories

Fans of the premium vehicle brand can mock up their own customized Acura 2019 ILX on their Instagram story, availing themselves of the digital sticker packs designed by influencers and Giphy artists

Post Purchase Service & Support Audi Sport Club Offers Members Online Portal, Exclusive Event Access And More

The German luxury brand is expanding its exclusive benefits program for owners of its R and RS series vehicles, now providing an online portal for easy access to its perks like driving experiences, facilities tours, inside insights and more

Fitness & Sport Mercedes-Benz Taps Strava's Fitness Community To Promote C-Class Sedan

Mercedes-Benz Brazil is hoping to take advantage of the link between luxury consumers and interest in fitness-related activity, designing a socially enabled campaign for Strava's fitness app

Fashion & Apparel LVMH Invites Consumers Into The Making Of Its Brands' Luxury Products

The conglomerate's annual global event celebrating its brands' artisanal heritages offers attendees performances, film screenings, exclusive expert workshops and more, aiming to drive brand engagement with cultural experiences

Automotive Rolls-Royce SUV's Glass Partition Lets Passengers Ride In Quiet Isolation

With the ability to be functionally altered and replete with details outfitted for high-end customers, the Cullinan reveals Rolls-Royce's expansion to the family-oriented luxury consumer

Cafe & Restaurant Lexus Experience Hub Combines Dining, Retail And Art

The luxury auto brand's new NYC space will serve as a cultural watering hole for creatives while boosting brand image

Advertising With Art On The Wall, Gucci Tries To Start A Riot

Gucci's large-scale, Instagrammable murals, which pay homage to the student protests of 1968, are an analog approach with digital payoff

Entertainment Volvo Concept Calms With Scent, Audio & In-Car Projection

The automaker's concept car offered an immersive experience in the interior of its new sedan, aiming to provide guests respite from the hectic Beijing environment while showcasing the brand's potential

Automotive Audi, Jaguar Or Tesla? Which Automaker Can Win The eSUV Race?

PSFK's automotive expert Dave Pinter provides an analysis on the race to the electronic finish line

Design Mercedes Differentiates In China With In-Car Tea Pot

A new car from Mercedes' Maybach division is designed for wealthy consumers in China, where EVs are favored