Aiming for an audience with more restrained tastes, should Lincoln ignore its high profile past?
Why the automakers secret weapon when selling cars is a convincing narrative.
Massage chairs and custom aromatherapy are built-in to the automaker's latest model.
The Bentley EXP 9 F features an awning off the back of the car that can be used for picnics, as well as stowable umbrellas and hampers.
The pop star turned fashion designer has revealed her special edition Evoque in Beijing.
Luxury auto brand execs discuss the importance of customer connection, technology that allows better design and the concept of 'brand as magician'.
Luxury car brand hopes to gain the 'thought leader' demographic in its waiving of NYTimes.com paywall.