Fashion & Apparel LVMH Implements Blockchain Tech To Authenticate Consumer Merchandise

The luxury conglomerate is using a decentralized platform to identify goods like handbags and trace their entire lifecycle, from farm to store of original sale and all points of ownership

Beauty LVMH-Owned Cruiseliner's ‘Sensory Shopping Journey’ Offers Guests Experience-Driven Luxury Retail

Themed retail concepts, exclusive experiences and immersive events that tap into consumers' five senses give this cruise ship a point of difference when it comes to luxury retail and entertainment at sea

Luxury JD's Ecommerce Platform Connects Luxury Brands With Consumers In China

Toplife is a shopping platform that connects customers in China with premium brands from around the world, helping various retailers directly transact with the powerful purchasing demographic

Brand Activation & Immersion Guerlain Launches Scent-Inspired Digital Radio App

This French radio station app is an attempt from LVMH's Guerlain to build a new sensory community based on memories of scent

Merchandising & Curation LVMH Invites Consumers Into The Making Of Its Brands' Luxury Products

The conglomerate's annual global event celebrating its brands' artisanal heritages offers attendees performances, film screenings, exclusive expert workshops and more, aiming to drive brand engagement with cultural experiences

Retail Louis Vuitton Gives Los Angeles A Taste Of Its Rich History

The iconic French design house lets visitors experience the brand's past, present and future in its traveling Time Capsule exhibit

Advertising Dior Homme Teases The Release Of A Branded BMX Bike

The fashion brand's artistic director Kris Van Assche announced the Dior-branded dirt bike, an unlikely product coming soon

Technology Sephora Is Bringing Custom Digital Experiences Into The Store

The makeup retailer is upgrading its stores to bring a host of apps and connected experiences to customers

Luxury LVMH Has Launched An Experimental Online Drinks Platform

Clos19 offers a wide selection of luxurious drinks, catering services, and special events on its newly launched website

Fashion & Apparel LVMH Is Launching A Digital Department Store For Multiple Brands

The luxury conglomerate is revamping a 1984 acquisition into an e-commerce portal

Design Android-Powered and Longer-Lasting, A French Luxury Brand Builds an Apple Watch Rival

LVMH is set to enter the wearables market by releasing a smartwatch that could attract a new, rather affluent consumer at $1,526 a wrist

Luxury 9 Stories You Need To Know Today

The internet comes to the deep sea as Tesco begins donating to 1,000 nationwide charities.

Advertising 12 Stories You Need To Know Today

Amazon wipes users Kindle accounts, an ad agency develops a Broadway show, and Jay-Z and B. lose the battle to trademark their baby's name...Links to start your day with.

Design How Film And Multimedia Are Now Dominating Fashion

Fashion Film is growing as a genre as filmmakers begin to advance the communications of luxury brands.