Fashion & Apparel LVMH Implements Blockchain Tech To Authenticate Consumer Merchandise

The luxury conglomerate is using a decentralized platform to identify goods like handbags and trace their entire lifecycle, from farm to store of original sale and all points of ownership

Beauty LVMH-Owned Cruiseliner's ‘Sensory Shopping Journey’ Offers Guests Experience-Driven Luxury Retail

Themed retail concepts, exclusive experiences and immersive events that tap into consumers' five senses give this cruise ship a point of difference when it comes to luxury retail and entertainment at sea

Brand Activation & Immersion Guerlain Launches Scent-Inspired Digital Radio App

This French radio station app is an attempt from LVMH's Guerlain to build a new sensory community based on memories of scent

Luxury LVMH Invites Consumers Into The Making Of Its Brands' Luxury Products

The conglomerate's annual global event celebrating its brands' artisanal heritages offers attendees performances, film screenings, exclusive expert workshops and more, aiming to drive brand engagement with cultural experiences

Retail Sephora Is Bringing Custom Digital Experiences Into The Store

The makeup retailer is upgrading its stores to bring a host of apps and connected experiences to customers

Fashion & Apparel LVMH Is Launching A Digital Department Store For Multiple Brands

The luxury conglomerate is revamping a 1984 acquisition into an e-commerce portal

Design Android-Powered and Longer-Lasting, A French Luxury Brand Builds an Apple Watch Rival

LVMH is set to enter the wearables market by releasing a smartwatch that could attract a new, rather affluent consumer at $1,526 a wrist

Luxury 9 Stories You Need To Know Today

The internet comes to the deep sea as Tesco begins donating to 1,000 nationwide charities.

Advertising 12 Stories You Need To Know Today

Amazon wipes users Kindle accounts, an ad agency develops a Broadway show, and Jay-Z and B. lose the battle to trademark their baby's name...Links to start your day with.

Innovation How Film And Multimedia Are Now Dominating Fashion

Fashion Film is growing as a genre as filmmakers begin to advance the communications of luxury brands.

Home Garment Visualization Technology Ensures The Perfect Fit Online

PSFK reached out and spoke to the CEO of, a virtual fitting room for online clothing retailers that let shoppers get accurate an accurate fit from home.

Work How Parsons Became A Catalyst For Innovation [Need To Know]

Simon Collins explains how the school fosters incredible talent and produces 'better than expected' work.

Advertising How To Create An Authoritative Brand [PSFK NYC 2012]

Simon Collins of Parsons New School of Design describes how being selective with your projects will help to create a more powerful company.

Design An Inside Look At Louis Vuitton's Most Memorable Retail Spaces

The fashion house will publish a book of insights from the brand's distinguished architects and never-seen-before sketches, blueprints, and mock-ups of retail spaces.