mac

Analysis How Retailers Like MAC Are Motivating Shoppers To Share Data With Mobile Recognition

From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience

Beauty MAC Cosmetics Targets Gen-Z Consumers With Phygital China Concept Store

As outlined in PSFK's Shopper Data Debrief report, MAC's Shanghai Experience Center is an immersive space that aims to bridge the gap between physical and digital retail with tech-led interactive shopping

Fashion & Apparel Instagram Shoppers Can Check Out Without Leaving The App

The feature allows Instagrammers to browse and purchase items from inside the app, and includes brands like Nars, H&M, Dior and more

Retail Augmented Reality Mirrors Help MAC Customers Try Different Shades

The technology lets shoppers try on different products the same time with just the touch of a button

Design Retro-Future Macintosh Hybrid is a Fusion of Bold and Old

Fantasy design takes Apple's obsession with thinness and touch screens in an inspired direction

Gaming & Play Simple OS X App Helps You Concentrate On Writing

Typed is the Mac-only application that will help cut the distractions out of the writing process

Luxury Mac Screen Clutter Transformed into Digital Collages

An artist displays the digital – as well as mental – landscape

Design MAC Debuts 'The Simpsons' Cosmetics

America's iconic cartoon family gets memorialized with limited-edition makeup line

Advertising Apple’s Newest Ad Was Filmed Entirely With iPhones [Video]

The tech giant released an 87-second video that depicts how their products are used around the world.

Home Security System Lets Users Knock On Their Phone To Unlock Their Laptop [Video]

A new way to unlock your Macbook without touching it.

Technology A Look Back At This Year's Apple Ads

Take a look at the various marketing efforts the tech giant has created in in 2012. A chaotic melange, or a continual fresh approach? You decide.

Technology Mac OS X Mountain Lion Released Today [Headlines]

The latest operating system should probably be called iOS rather than OS X as it is the more like the mobile platform than any of its previous editions.

Luxury Orbitz Shows Higher Travel Prices On Macs Than PCs [Headlines]

If you're booking hotels using an Apple computer, you may be getting less of a bargain.

Technology Apple Will Let You Geo-Fence Your Friends [Headlines]

A new feature launching with iOS 6 will enable iPhone owners to notify their contacts when they’ve entered or left a specific location.