machine learning

Fashion & Apparel Digital-Native Lingerie Brand Uses AI To Analyze Customer Reviews

Adore Me is applying analysis technology to mine its customer reviews for trends to inform brand and product development

Loyalty & Membership Soludos Shoes Uses AI To Incorporate Consumer Feedback Into Designs

The retailer is using AI to design wares in line with consumer preferences rather than simply following what's on trend

Advertising Amazon Shoppers Can Receive Free Samples Based On Their Data

Amazon is testing a program that lets its various featured brands like Maybelline or Folgers pay the etailer to send product samples to its consumers in accordance with the data Amazon collects regarding their preferences

Automotive Lexus Markets Latest ES Model With Entirely AI-Scripted Ad

Demonstrating the potential of AI and machine learning in storytelling and brand engagement, the luxury car company created a commercial scripted by IBM's Watson artificial intelligence that drew upon 15 years of ad history from the brand

Banks, Insurance & Financial Services Travel Insurance Comparison Site Offers Customers Personalized Recommendations

InsureMyTrip is a search engine that allows people to compare travel insurances based on their specific needs, and accounts for real-time events like hurricanes and storms in its results

Retail How Blockchain Will Help Advertisers Regain Trust And Improve The Customer Experience

PSFK interviewed Aaron Brown, Chief Scientist at Madhive, an AdTech company harnessing blockchain technology to rewrite the foundations of advertising

Post Purchase Service & Support Uber Invests In South America With $64 Million São Paulo Tech Center For Safety Development

Catering to its second-largest national customer base, the ridesharing app’s new space will focus on developing technology to increase safety for riders and drivers in Brazil and around the world

Consumer Goods Car-Shopping Site Taps YouTube Executive To Amp Up Data-Led Personalization

Cars.com's new chief strategy officer is charged with differentiating its niche amid heightened competition in the online auto-buying marketplace

Brand Activation & Immersion Machine Learning Lets Adidas Customers Contribute To Product Design

Through the analysis of millions of consumer-created prototypes, the company can better anticipate future demand by allowing customers an active role in product design, as opposed to simply collecting data on shoppers' behavior

How Brands Are Leveraging AI To Streamline The User Experience

The incorporation of chatbot options into their services allows brands to provide intuitive onboarding to their consumers, simplifying the user experience through AI processing of information

Health How AI Matches Clients To Insurance Policies

Insurance startups are using artificial intelligence to streamline the search process and improve policies and rates for customers

Banks, Insurance & Financial Services 4 Strategies To Optimize Wealth Management With Data

Strategies from PSFK’s Digital Banking Playbook with Microsoft highlight how AI and data solutions enable wealth managers to offer better client services

Beauty L'Oréal Is Creating Custom Makeup And Skincare With Machine Learning

At SXSW, the French cosmetics company debuted its new technology that allows anyone to find the perfect match for their skin

Banks, Insurance & Financial Services Top 6 Technologies Impacting Banking And Finance

PSFK identifies six critical tech advancements in finance—including blockchain and AI—for our Digital Banking Playbook in partnership with Microsoft