Amazon is testing a program that lets its various featured brands like Maybelline or Folgers pay the etailer to send product samples to its consumers in accordance with the data Amazon collects regarding their preferences

Demonstrating the potential of AI and machine learning in storytelling and brand engagement, the luxury car company created a commercial scripted by IBM's Watson artificial intelligence that drew upon 15 years of ad history from the brand

InsureMyTrip is a search engine that allows people to compare travel insurances based on their specific needs, and accounts for real-time events like hurricanes and storms in its results

PSFK interviewed Aaron Brown, Chief Scientist at Madhive, an AdTech company harnessing blockchain technology to rewrite the foundations of advertising

Catering to its second-largest national customer base, the ridesharing app’s new space will focus on developing technology to increase safety for riders and drivers in Brazil and around the world

Cars.com's new chief strategy officer is charged with differentiating its niche amid heightened competition in the online auto-buying marketplace

Through the analysis of millions of consumer-created prototypes, the company can better anticipate future demand by allowing customers an active role in product design, as opposed to simply collecting data on shoppers' behavior

The incorporation of chatbot options into their services allows brands to provide intuitive onboarding to their consumers, simplifying the user experience through AI processing of information

Insurance startups are using artificial intelligence to streamline the search process and improve policies and rates for customers

Strategies from PSFK’s Digital Banking Playbook with Microsoft highlight how AI and data solutions enable wealth managers to offer better client services

At SXSW, the French cosmetics company debuted its new technology that allows anyone to find the perfect match for their skin

PSFK identifies six critical tech advancements in finance—including blockchain and AI—for our Digital Banking Playbook in partnership with Microsoft

Machine learning can help content creators monitor and personalize material, from comment forums to AI-generated music

Amazon is further developing Alexa's capabilities so that the AI will be able to provide opinionated answers to questions asked by users