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Johnna Marcus is the Senior Director for the Sephora Innovation Lab, which encompasses both a physical space in San Francisco, as well as a team that fosters the culture of innovation, leading development and deployment of innovative capabilities, while grooming SEPHORA’s next generation of digital leaders.


Choi has created a prototype for a printer called "Mink" that will let users choose any color imaginable and then print out makeup in that exact same hue (at this point, she's only done demonstrations with blush). By allowing people to skip the expensive department store prices to make the perfectly colored products themselves, Mink could completely revolutionize the makeup industry.

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