makeup

Beauty How Brands Like Shisheido Create Immersive Airport Retail Experiences

These three leading travel retailers are engaging pre-boarding passengers through multisensory popups, mixed reality and more

Brand Activation & Immersion Sephora Increases Physical Footprint And Expands Services With Digital Suite

In an age when some retailers are shuttering their physical doors, the beauty retailer plans to open over 30 digitally integrated brick-and-mortar shops, as well as expand value-added personalized service

Merchandising & Curation IL MAKIAGE's AI-Enabled Quiz Matches Online Customers To Perfect Shade

The beauty brand is offering foundation recommendations based on a brief online quiz, forgoing tech integrations like AR that other beauty retailers are using for a streamlined approach to personalization

Fashion & Apparel Banana Republic Offers Customers In-Store Luxury Beauty Shop

The apparel brand is incentivizing store visits with a Cos Bar beauty shop in shop, adding value to its brick and mortar experience while helping the smaller retailer gain exposure

Retail Why New York Beauty Retailers Are Enabling Connected Store Experiences

As detailed in PSFK's New York Retail Innovation Guide, top beauty brands like Covergirl and Glossier are catering to the needs of today's consumers with engaging and digitally-integrated store experiences that enable IRL product discovery, personalized education and seamless purchasing

Gen Z Interview: Inside CVS’s (Millennial-Geared) ‘BeautyIRL’ Stores

Maly Bernstein, vice president of beauty and personal care, discusses the retailer's radical makeover of the category via new concept stores featuring trendy brands and immersive experiences—including Glamsquad salon services

Loyalty & Membership Glossier Taps Social Commerce By Creating Its Own Network

The online beauty retailer hopes to drive sales by connecting customers who can discuss and review the cosmetics, leveraging the lucrative power of social commerce

Beauty 'Fast-Beauty' Retailer Disrupts Industry With Speedy Production And Brand Flexibility

Be for Beauty has been called the "ASOS of beauty," offering consumers multiple brands under its main umbrella and utilizing a speedy manufacturing process to meet consumer demands for ever-new products

Loyalty & Membership L'Oréal Offers Customers Makeup Consultations And Virtual Trials In AR

As part of its makeup brand NYX, the retailer will allow customers to virtually trial different products with the guidance of professional makeup artists and even purchase items they like in-app, streamlining the trial and purchase process all in one

Retail Walmart Launches Makeup Consultations To Draw Customers To Stores

The retailer is offering in-store demos and personal beauty consultations with its exclusive cosmetics brand Hard Candy

Delivery & Logistics Amazon To Launch Indie Beauty Shop In June

Consumers will be able to shop a selection of up-and-coming brands that aren't available at other major retailers

Wellness Beauty Box Brings Subscribers Seasonal And Luxury Products

Prescription Lab puts a twist on the traditional model by offering monthly, quarterly and yearly plans that introduce subscribers to beauty and skincare items across categories and prices

Technology L'Oréal Is Creating Custom Makeup And Skincare With Machine Learning

At SXSW, the French cosmetics company debuted its new technology that allows anyone to find the perfect match for their skin

Home Digital Makeup Mirror Plays Beauty Tutorials Right On Your Reflection

The touchscreen mirror has a built-in digital assistant and how-to visuals to aid users in their makeup and skincare routines