makeup

Beauty IL MAKIAGE's New Beauty Ecommerce Portal Closes The Gap Between Online Discovery And In-Store Purchase

The cosmetic brand's newly launched site aims to enable a comprehensive beauty ecommerce experience, linking discovery, trial, tutorials and purchasing in an influencer-driven, curated environment

Packaging & Product Engagement Shoppers Can Scan Vegan Beauty Co's Packaging For AR Displays

Lime Crime's mobile platform features augmented reality entertainment, letting customers scan its product packaging and in-store displays for interactive experiences

Brand Activation & Immersion Wander Beauty Drives Online Engagement With Physical Pop-Up

Aiming to strengthen its DTC online sales while maintaining wholesale partnerships, the beauty brand will debut a popup in uptown Manhattan that offers exclusive products and customization

Loyalty & Membership How Sephora Differentiates Its Retail Experience For China's Market

While maintaining its reputation as a high-end multibrand mainstay, the beauty retailer takes a targeted approach when appealing to consumers in a market dominated by the likes of JD.com and Tmall

Analysis How Brands Like Shisheido Create Immersive Airport Retail Experiences

These three leading travel retailers are engaging pre-boarding passengers through multisensory popups, mixed reality and more

Merchandising & Curation Sephora Increases Physical Footprint And Expands Services With Digital Suite

In an age when some retailers are shuttering their physical doors, the beauty retailer plans to open over 30 digitally integrated brick-and-mortar shops, as well as expand value-added personalized service

Retail IL MAKIAGE's AI-Enabled Quiz Matches Online Customers To Perfect Shade

The beauty brand is offering foundation recommendations based on a brief online quiz, forgoing tech integrations like AR that other beauty retailers are using for a streamlined approach to personalization

Fashion & Apparel Banana Republic Offers Customers In-Store Luxury Beauty Shop

The apparel brand is incentivizing store visits with a Cos Bar beauty shop in shop, adding value to its brick and mortar experience while helping the smaller retailer gain exposure

Features Why New York Beauty Retailers Are Enabling Connected Store Experiences

As detailed in PSFK's New York Retail Innovation Guide, top beauty brands like Covergirl and Glossier are catering to the needs of today's consumers with engaging and digitally-integrated store experiences that enable IRL product discovery, personalized education and seamless purchasing

Gen Z Interview: Inside CVS’s (Millennial-Geared) ‘BeautyIRL’ Stores

Maly Bernstein, vice president of beauty and personal care, discusses the retailer's radical makeover of the category via new concept stores featuring trendy brands and immersive experiences—including Glamsquad salon services

Post Purchase Service & Support Glossier Taps Social Commerce By Creating Its Own Network

The online beauty retailer hopes to drive sales by connecting customers who can discuss and review the cosmetics, leveraging the lucrative power of social commerce

Beauty 'Fast-Beauty' Retailer Disrupts Industry With Speedy Production And Brand Flexibility

Be for Beauty has been called the "ASOS of beauty," offering consumers multiple brands under its main umbrella and utilizing a speedy manufacturing process to meet consumer demands for ever-new products

Loyalty & Membership L'Oréal Offers Customers Makeup Consultations And Virtual Trials In AR

As part of its makeup brand NYX, the retailer will allow customers to virtually trial different products with the guidance of professional makeup artists and even purchase items they like in-app, streamlining the trial and purchase process all in one

Retail Walmart Launches Makeup Consultations To Draw Customers To Stores

The retailer is offering in-store demos and personal beauty consultations with its exclusive cosmetics brand Hard Candy