The retailer is curating a selection of crowdfunded and digital-only products for consumers to browse at the mall
A new interactive, experiential retail space from Simon will feature a rotating selection of new brands
Using Pinterest, JCPenney is showcasing products and styles inside their mall-based stores
Malls are becoming multi-use experiential environments...but will people still shop?
Westfield Labs’ SVP helps brands engage shoppers through interactive storefronts that allow brands to showcase their entire product line and streamline checkout