Destination United virtually transports soccer fans in India to England's Manchester United stadium, offering them exclusive behind-the-scenes content using immersive technology
Manchester United fans who take an Uber to a game will receive exclusive content about the team on the way to the stadium
In Britain in the last few weeks, Manchester United footballer Ryan Giggs has become the latest public figure to learn the hard way that suppressing secrets in the online age is like stamping on mercury.
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.