marijuana

Health Interview: DTC Cannabis Brand Feals On Making CBD Approachable For All Consumers

PSFK speaks to one of Feals' co-founders to learn about how the brand diversifies itself in an increasingly crowded space by prioritizing approachability through consumer education and offering a live, human-staffed CBD hotline

Brand Activation & Immersion How Retailers Like Charlotte's Web Are De-Mystifying Cannabis Consumption With Edible Engagement

From PSFK's Infusing Cannabis & CBD Into The New Brand Experience report, here's how today's cannabis retailers are using food-related activations to familiarize consumers with the popular plant

Innovation Experiential Cannabis Now Store Will Sell Customers Cannabis Later

The upcoming brick-and-mortar launch from media outlet Cannabis Now is a non-psychoactive cannabis retail concept that focuses on customer immersion, education and exploration

Merchandising & Curation Op-Ed: State-By-State Breakdown Of Marijuana's Retail Potential

Author Jeff Hill provides an in-depth overview of the rapid pace of legislation state-by-state and at the federal level, offering insight into the possibility of selling marijuana for retailers across the country

Fitness & Sport Op-Ed: Why Cannabis/CBD Is One Of The Fastest Growing Categories Of Our Lifetime

Jeffrey Hill, CEO of Hill-3 Investments, explains the enormous potential within the cannabis and CBD space, and how increasing understanding of its use across health and fitness industries combined with its financial impact at state and federals is driving its meteoric growth

Advertising Interview: How The 'Apple Store Of Weed' Aims To Dominate The Cannabis Retail Market By Changing The Stoner Narrative

As MedMen's new chief marketing officer, former Visa executive David Dancer wants to make the nation's biggest pot merchant a household name, with a strategy that hinges on destigmatizing usage via upscale stores and a cultural branding campaign that positions marijuana as a lifestyle

Retail This Cannabis Company Aims To Make The Drug Mainstream

MedMen is pushing hard for the continued legalization and de-stigmatization of marijuana, focusing on the quality and transparency of their products and providing cannabis education

Wellness 5th Ave Weed Dispensary Looked At Target For Retail Inspiration

California-based MedMen brings its chain of sleek cannabis stores to New York City, anticipating future legalization for recreational use

Loyalty & Membership Op-Ed: What To Expect As Cannabis Retail Evolves

Joel Milton, CEO of the cannabis-focused CRM Baker, describes the challenges and opportunities of a burgeoning industry as more U.S. states legalize recreational marijuana

Wellness Video: A Cannabis Wellness Mission Based On History And Science

PSFK looks back at dosist creative director Derek McCarty's keynote on rebranding cannabis at last year's conference before CXI 2018 on May 18

Cafe & Restaurant Gossamer Is A New Media Brand Dedicated To The Lifestyle Of Cannabis Culture

A new lifestyle magazine focuses the culture of Cannabis and its effects

Entertainment Netflix Sells Marijuana Strains Inspired By Its Original Series

The streaming service developed six different types of cannabis to go along with its original series

Health PSFK 2017 Speaker Interview: Reframing The Conversation Around Cannabis And Wellness

We shot the breeze PSFK 2017 speaker and hmbldt Head of Marketing Derek McCarty on changing the conversation around cannabis and wellness

Design Automated System Promises To Make It Easy To Grow Marijuana At Home

Riding the wave of a rapidly expanding market, LEAF is a self-contained single purpose chamber that enables anyone to harvest their own cannabis