Market Research

Automotive Rental Car Reward Program Lets Customers Exchange Points For Bitcoin

With E-Z Rent A Car's loyalty program, members can redeem accumulated points for discounts, toll passes and digital currencies

Retail How Brands Are Using Stores As Community Spaces

Brands are reimagining brick-and-mortar with community activations that bring people together for live programming and face-to-face interaction

Design 6 Key Takeaways From PSFK's CXI 2018 Conference

Speakers at PSFK's conference on May 18 left the audience with food for thought, motivating listeners to shake up their own industries with pivotal insights on the consumer experience

Loyalty & Membership How Automotive Groups Are Designing For Ridesharing

Transportation companies, particularly auto makers, are creating products and services specifically for vehicle sharing as the end of car ownership looms on the horizon

Entertainment How Two Companies Are Using VR To Pioneer Virtual Socialization

High Fidelity and TheWaveVR are two brands that specialize in providing people with virtual ways to share and enjoy music, dancing and more

Entertainment How Location-Based VR Enhances Consumers' Everyday Routines

Companies like National Geographic and First Airlines are integrating virtual-reality additions into their services and offerings to enhance consumers' typical experience

Beauty How Brands Are Taking A Plant-Based Approach To Baby Skincare

As more millennials become parents, the clean beauty movement for natural products and ingredient transparency is impacting baby care

Brand Activation & Immersion How Gallery-Style Store Design Elevates The Brand Experience

Physical retail spaces take cues from the art gallery for layouts that encourage shoppers to explore and interact with products at their own pace

Health How Wearable Wellness Is Improving Care For Seniors

From connected wristbands to electronic skin, sensing technology is improving the lives of seniors and caregivers alike

Cafe & Restaurant How Voice Is Streamlining Online Orders

As consumers familiarize themselves with AI assistants for mobile and home, shopping by voice enables hands-free convenience and personalized retail interactions

Loyalty & Membership How Dockless Bike Sharing Is Changing City Transit

New bike-sharing services eliminate the inconvenience of finding an open drop-off station, making cycling an even more appealing option for urban dwellers

Grocery, Convenience & Supermarket Interview: Designing User Experiences That Prioritize Humanity

Christina Janzer, Slack's Head of Research, describes how her team designs human-centric user experiences (and reveals her favorite emoji) before joining us at our CXI 2018 conference on May 18

Food & Beverage This Gold Sticker On Your Tooth Tracks How Much You Eat

Engineers at Tufts University hope that this sensor will help scientists better understand the link between diet and health

Advertising Interview: How We Can Shape The Future Thoughtfully

Devon Powers, PhD in media, culture and communication, shares insights from her research on the trends industry, futurism and consumer culture ahead of her talk at PSFK's CXI 2018 conference