Market Research

Hotels, Hospitality & Travel Hilton Luxury Hostel Brand Provides Travelers With Fashionable Yet Affordable Stays

The hospitality company's Motto brand is designed to appeal to younger travelers, offering them lower-cost and flexible accommodations in prime urban areas to compete with alternatives like Airbnb

Automotive Uber May Soon Be Delivering Groceries As Well As Takeout

After the success of Uber's takeout delivery service, the ridesharing company has plans to venture into the grocery delivery world

Brand Activation & Immersion Interview: Inside Good Housekeeping Institute’s First-Ever Store In The Mall Of America (With A Little Help From Amazon)

The ‘GH Lab’ pop-up features over 40 ‘elite’ products tested by chemists, engineers and scientists, ‘so consumers can shop with confidence,’ says editor-in-chief Jane Francisco

Post Purchase Service & Support High-Tech Accommodation Features In China Are Improving Hotel Experiences For Guests

Several international hospitality chains are catering to needs of consumers in China for more automated service offerings, providing amenities like voice control capabilities and facial-recognition check-in

Loyalty & Membership Rental Car Reward Program Lets Customers Exchange Points For Bitcoin

With E-Z Rent A Car's loyalty program, members can redeem accumulated points for discounts, toll passes and digital currencies

Retail How Brands Are Using Stores As Community Spaces

Brands are reimagining brick-and-mortar with community activations that bring people together for live programming and face-to-face interaction

Design 6 Key Takeaways From PSFK's CXI 2018 Conference

Speakers at PSFK's conference on May 18 left the audience with food for thought, motivating listeners to shake up their own industries with pivotal insights on the consumer experience

Automotive How Automotive Groups Are Designing For Ridesharing

Transportation companies, particularly auto makers, are creating products and services specifically for vehicle sharing as the end of car ownership looms on the horizon

Entertainment How Two Companies Are Using VR To Pioneer Virtual Socialization

High Fidelity and TheWaveVR are two brands that specialize in providing people with virtual ways to share and enjoy music, dancing and more

Entertainment How Location-Based VR Enhances Consumers' Everyday Routines

Companies like National Geographic and First Airlines are integrating virtual-reality additions into their services and offerings to enhance consumers' typical experience

Beauty How Brands Are Taking A Plant-Based Approach To Baby Skincare

As more millennials become parents, the clean beauty movement for natural products and ingredient transparency is impacting baby care

Shopper Marketing & Promotion How Gallery-Style Store Design Elevates The Brand Experience

Physical retail spaces take cues from the art gallery for layouts that encourage shoppers to explore and interact with products at their own pace

Health How Wearable Wellness Is Improving Care For Seniors

From connected wristbands to electronic skin, sensing technology is improving the lives of seniors and caregivers alike

Cafe & Restaurant How Voice Is Streamlining Online Orders

As consumers familiarize themselves with AI assistants for mobile and home, shopping by voice enables hands-free convenience and personalized retail interactions