marketing campaign

Features Health X Tech Startup Thorne Is Filling A Gap For On-Demand, Curated Care

PSFK speaks with CEO Paul Jacobson to learn more about the wellness company's customized at-home health kits and a recent tech-driven NYC pop-up experiential activation to offer an alternative education

Advertising Vicks India Talks About Trans Rights With New Campaign

The brand is joining in on a global conversation by telling a real story of an orphaned girl named Gayatri

Hotels, Hospitality & Travel Brainwave Headset Lets Travelers Fly to their Dream Destination

S7 Airlines provided Moscovites with the opportunity to win free tickets to their dream destinations—provided they think hard enough

Home Coke Zero Pours You a Drink from the TV

'Drinkable advertising' campaign shells out free soda from an on-air commercial, billboard and more

Design Indie Designers Transform Bathroom Faucets Into Wearable Jewelry [Video]

Moen creates a line of necklaces made from their hardware to highlight the aesthetic quality of their product.

Technology Netflix Promotes Arrested Development With Fake Episodes

The site has added hidden links and content for the TV show, scattered throughout their site.

Work TV Show Ads Targeting The 1% Cover Wall Street

To promote the launch of new show Hunted, the network has created posters that feature a mysterious company and appeal to only a sliver of the population.

Retail Shop The Latest Trends At Target From A TV Show

The short film in three episodes, 'Falling For You,' will highlight fall fashion, beauty, and home products from the retailer and will allow viewers to share and buy directly without interrupting play.

Advertising Augmented Reality Placemats Announce Upcoming Events

UK restaurant Wagamama is using AR to allow diners to find out more about it's participation at this summer's music festivals.

Gaming & Play Gap Ads Launch On Your Phone When You Pass A Poster

The clothing brand pushes mobile advertising to a new level by incorporating geo-fencing technology in its latest campaign.

Home Kraft Employs Age-Recognition Technology in New Sampling Campaign

Jell-O is supporting the launch of its new Temptations line of indulgences with a sampling machine that detects age prior to service.

Design Ikea Campaign Highlights The Craftsman To Transform Consumer Perceptions

Shoppers were encouraged to view the store as a place where they could create their own custom home.

Luxury Gucci Launches Transparency Campaign With Its Artisan Corners

The legendary brand brings its expert craftsmanship across the world to special retail events.

Retail 7-Eleven Stores In Australia Host Slurpee's Bring Your Own Cup Day [Video]

Customers brought unique and inventive containers like dog bowls, boots and football trophies.