Marketing & PR

Analysis What Does Olympic Sponsorship Mean In The Digital Age?

The Rio 2016 Olympics offers brands and agencies the opportunity to draw large audiences and capture the public mood

Advertising Brands Must Play the Long Game to Win Social Media at Sporting Events

Brands with cultural ties to the sport will achieve the most during Super Bowl 50

Features Don't Miss Your Chance: Brand Messaging Makes People Eat Insects

Agencies are turning to psychologists to harness the power of consumers’ minds

Luxury Hysterical Consumerism Ruins Food. And Holidays. And Books

Retailers who want to satisfy all appetites at once should remember that there can be too much of a good thing

Design Rethinking the Traditional Workplace for a Digital Landscape

To keep up with an increasingly digitized world, some companies are embracing a new idea of the workplace—one that prioritizes location, technology, and collaboration

Innovation How Can Brands Rethink Content for the Internet of Things?

As products tap into a more connected world, brands should define an experience for customers before dealing with technology and content

Syndicated Can Mobile Save the World from a Dystopian Ad Future?

Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone by

Work Do Logos Really Say Anything About A Brand?

Small business owners explain how they came up with their logo and it's importance in their overall marketing strategy.

Advertising A Look At The Life Of The Man Who Invented Public Relations

Basil Clarke, famous British journalist of the 20th century, is credited with being the father of public relations.

Technology What The Book Of Mormon Can Teach Us About Social Media Marketing

The musical's success owes as much to its clever use of Twitter and Facebook as anything that happens on stage.

Design Big Data: For The Greater Good Or An Invasion Of Privacy?

There are benign uses of data-mining, but for most of us the bigger issue is protection from corporate and state snooping.

Home How Bands Are Using AR To Market Themselves

Sony Music and Zappar's partnership is the latest attempt by the music industry to harness augmented reality technology.

Syndicated Can Cancer Campaigns Be Sexy?

It's possible for ads about cancers of our more sexual body parts to use a flirty hook without slipping into exploitation?

Features Why Social Media Is Not The Key To Self-Publishing

As the project to monetize social media fumbles the self-epublishing industry's defects will be laid bare.