marketing strategy

Advertising PSFK Labs Launches The Future of Advertising 2016 Report

Our recently launched report features 60-plus pages of the key trends and new strategies for digital engagement

Gaming & Play Popcorn Brand Gaming Accessory Gives Off Whiffs Of Real Butter

A cellphone device that emits the sweet smell of popcorn as you play Pop Secret's mobile game.

Syndicated Ed Cotton: Useful Trumps Engaging

How can brands, in the face of increasing media fragmentation, enhance the consumer experience?

Retail Ed Cotton: What Is Pepsi's New Real-Time Strategy?

The beverage giant has launched a new marketing campaign that includes a partnership with Twitter that involves a number of pop-up concerts.

Innovation This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Design This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Technology This Week In Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news that recently caught our attention.

Advertising Chew On Volkswagen's Edible Ad

In order to literally demonstrate the “awesome road-eating power and acceleration” of their new VW Golf R, a print ad that could be eaten was created.

Home This Week In Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Innovation This Week In Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Luxury This Week In Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Luxury Retailers Ring In The Holidays With Social Media

A recent survey conducted by BDO USA, of CMOs at leading retailer and product companies, revealed how retailers will spend their holiday ad and marketing dollars this season.

Technology 7 Customs Stifling Marketing Creativity

Tim Harris and Saneel Radia of Denuo propose seven dated notions that may be stifling creative thinking and innovation.

Work The Bucket Brigade: A Collaborative Publishing Project

We spoke with Bud Caddell about the book he has set out to research, write, fund and publish via Kickstarter.