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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Recommended Experts

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Ainslie Simmonds' career spans marketing and product development but her current passion is around building distinctive and innovative digital experiences. She is the COO of LearnVest and the VP of Digital Products and Design for Northwestern Mutual.  

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Michael is the Founder and CEO of Big Spaceship, a creative digital agency in Brooklyn, New York. Since launching the agency in 2000, he has defined the strategy and vision for Big Spaceship's growth and culture. Under Michael's leadership, Big Spaceship has earned a number of awards of high distinction. Michael is also a member of Proctor & Gamble's Design Advisory Board.

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In this video, the founder of Outlier spoke at the PSFK Conference about using transparent communication for successful brand strategy.

June 11, 2014
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Launching today, PSFK Labs’ Future of Advertising report is built upon a deep-dive analysis of the rich relationship developing between brand and consumer in the digital landscape, and its subsequent impact on the future state of the ad industry. The report redefines the layers of audience engagement to present 13 strategies that go beyond the traditional […]

March 30, 2014
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