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January 16, 2019 | New York City
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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Rachel is the founder of STORY, “a 2,000 square foot retail space that has the point of view of an editorial magazine, reinvents itself entirely every four to eight weeks like a gallery, and sells products like a store.” Rachel is using STORY to disrupt the conventional retail space by creating a multimedia experience for people visiting STORY to interact with different brands and products. Each “story” is a different theme and provides brands with an opportunity to interact with their consumers in a unique way. Past storewide stories" have included the "Love STORY", "Home for the holidays STORY", "Wellness STORY", and "Color STORY."

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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Tristan Pollock of Storefront says that pop-up stores give creatives a chance to participate in open dialogue

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