Rachel is the founder of STORY, “a 2,000 square foot retail space that has the point of view of an editorial magazine, reinvents itself entirely every four to eight weeks like a gallery, and sells products like a store.” Rachel is using STORY to disrupt the conventional retail space by creating a multimedia experience for people visiting STORY to interact with different brands and products. Each “story” is a different theme and provides brands with an opportunity to interact with their consumers in a unique way. Past storewide stories" have included the "Love STORY", "Home for the holidays STORY", "Wellness STORY", and "Color STORY."
Tristan Pollock and Erik Eliason of Storefront explain how the rise of the sharing, local, and on-demand economies are making space more accessible to smaller brands
Tristan Pollock of Storefront says that pop-up stores give creatives a chance to participate in open dialogue