Over a quarter of a million customers to date have used Marks & Spencer's virtual assistant, and almost 70 percent of issues were satisfied without needing human intervention.
[Inspiration] Marks & Spencer's shopping bags prevent contamination with anti-bacterial technology
[Stat] 60% of women are buying less apparel than they did 10 years ago
“M&S is transforming into a digital-first retailer, at a time when the sector is undergoing a customer-led revolution. We want to be at the forefront of driving value into the customer experience using the power of technology.”