Mass media

Advertising Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Analysis How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Brand Activation & Immersion Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Hotels, Hospitality & Travel PAX Partnership Elevates 4/20 And Expands Cannabis' Place In Tourism And Luxury Retail

Portable vaporizer brand PAX is partnering with TAO Los Angeles and the Dream Hollywood hotel to sell and educate on its products in an environment defined by luxury and hospitality

Delivery & Logistics Blue Moon Beer Drinkers Can Shop Its DTC Online Store

Molson Coors debuted an ecommerce platform for its Blue Moon brand, with plans to integrate shopping capabilities into its social media campaigns as well

Fashion & Apparel H&M Group Style Platform Offers Community Advice And Shoppable Guides

The fast fashion brand is taking inspiration from conversation happening on its social platforms, launching a shoppable fashion hub focused on swapping style advice between members

Entertainment Discovery Offers Subscribers Specialty Non-Fiction Video Streaming

Discovery Inc. is expanding its subscription streaming service with BBC non-fiction shows pertaining to food, natural history and more, part of the media company’s strategy to acquire subscribers with specialty content

Fitness & Sport Reebok's Loyalty Program Aims To Drive Engagement And Generate Insights

Reebok Unlocked will reward customers not just for purchases but also for brand interactions like social media sharing in efforts to encourage engagement and generate consumer insights

Beauty Kardashian Lifestyle Platform Competes With Goop And Even Amazon

Kourtney Kardashian's ecommerce marketplace curates content related to health and wellness, life and style, interior design, beauty, motherhood and more, with many drawing comparisons to GOOP

Shopper Marketing & Promotion Pandora Lets Listeners Choose And Skip Ads Through Voice

As part of its investment in a consumer ecosystem, the music platform will test interactive commercials that let listeners dictate their ad preferences

Health Athleta Debuts Wellness Collective To Support Healthy Living For Women

The athletic apparel retailer is launching the Wellness Collective, hosting monthly healthy lifestyle-focused events at Athleta stores across the country, as well as an accompanying digital content hub

Advertising DTC Mobile Carrier Implements IRL Campaigns To Convey Consumer Experience

Unconventional out-of-home ad tactics set Visible apart from mass mobile carriers, using IRL activations to convey its consumer experience rather than talk up its services

Design Handheld Mirror 3D-Prints Makeup Onto Consumers' Faces

The high-tech beauty device allows for on-demand application of professional-quality makeup, letting consumers recreate looks they see on online influencers and more

Merchandising & Curation Sally Beauty Enables Social Commerce With Shoppable Instagram And Mobile App

The beauty and personal care company is growing its mobile-focused strategy to tap beauty influencer power and increase its accessibility for digital-first consumers