Automotive Is Amazon Tiptoeing Into The Car-Dealership Business? Expert Weighs In

Bill Chidley, partner at retail and automotive design agency ChangeUp, shares insights with PSFK on why the used-car market, and a potential 'Whole Foods-style disruptive move,' should have the industry keeping the e-tailer on watch

Shopper Marketing & Promotion Mazda Virtual Test Drive Lets Prospective Buyers Journey Through The Italian Alps

A VR pop-up inside U.K. shopping centers brings the thrill of driving a Mazda to everyone, and will soon make an appearance at the brand's dealerships

Advertising Mazda's New Ambitious Design Philosophy Is Meant To Represent Japan

Mazda hopes to use Kodo design to elevate the brand in a premium direction

Delivery & Logistics Tokyo Motor Show 2017 Roundup: Small Electric Cars, Sci-Fi Concepts and Futuristic Delivery Vans

The 2017 Tokyo Motor Show lacked new tech buzz, but didn't hold back on futuristic looking cars, bikes and trucks

Advertising Mazda Ad Keeps Track Of How Many Heads It Turns

The digital billboard uses a hidden camera and crowd detection and facial recognition software to measure engagement in a very direct way

Home Join Mazda On A Virtual Road Trip Through Their Instagram Feed [Video]

Mazda attracts new followers with an interactive story told over the course of four months.

Design TED Curates The Best Of Global Advertising

The annual Ads Worth Spreading competition highlights work that should be shared. PSFK chats with the Head of Global Partnership to learn what makes a great campaign.

Innovation Original Logos Of Famous Companies [Headlines]

From Apple to Xerox to GE, the first and current designs associated with the brands.

Retail Mazda Places QR Codes On Rental Cars To Raise Awareness

One of the largest automotive manufacturers aims to increase sales with car renters.

Luxury Designers Envision Lightweight Cars Created With Nature's Help And Powered By Air

The annual Design Challenge reveals cars of the future might be grown in farms or refueled with a tire pump.

Design Mazda Shinari Concept First To Use New Kodo Design Language

Mazda unveils their sophisticated new design language which aims to take the brand in a more aspirational direction.

Technology George Parker: The World’s Second Oldest Profession.

George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

Work (NY Auto Show) Mazda's Soda Brand

Zoom-Zoom now comes in a drinkable form.