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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
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Agency McCann Lima created a billboard for the Peruvian natural gas company Calidda to highlight the problem of pollution in Lima and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most polluted city in Latin America. This innovative OOH campaign used air pollution particles in order to […]

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Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

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