Advertising Reddit Members Received Discounts At McDonald's By Clicking The Hamburger Menu

The December 3rd promotion celebrating the inventor of the hamburger menu interface allowed Redditors and visitors to McDonald's site to receive coupons via the latter's mobile app

Cafe & Restaurant McDonald's Tests International Menu Items In U.S.

A new Chicago flagship restaurant offers  meal options from worldwide locations and uses social listening for feedback

Food & Beverage A Burger-Flipping Robot Is Now Operating The Grill At CaliBurger

The robot, named Flippy, can make up to 300 burgers an hour and is currently being tested at the chain's Pasadena location

Delivery & Logistics How In-Step Engagements Are Altering Traditional Advertising Methods

In PSFK's Advertising Playbook, we explore how the limitations of conventional pop-up stores are leaving much to be desired by consumers

Packaging & Product Engagement Minimalist McDonald's Ads Are Almost Devoid Of Food

The new ads feature just a few crumbs of the fast food chain's famous Big Macs and French fries

Shopper Marketing & Promotions Burger King Made Ads Out Of Tweets Disparaging Wendy's

To promote its new spicy chicken nuggets, Burger King is promoting critical tweets from when Wendy's discontinued its version of the item

Retail McDonald's Gets Couture Packaging From Famous Designer

Julien Macdonald created a new, luxurious box for the brand's latest burgers in the UK

Advertising McDonald's ATM Exchanges Big Macs For Tweets

The fast food chain's marketing stunt provides a glimpse into the world of retail automation

Food & Beverage McDonald's Mobile Ordering Will Let You Pay On The Go

The fast food chain will be releasing an update to its app that lets customers in the U.S. skip the line

Advertising McDonald's Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

Food & Beverage McDonald's Opens An Upscale Cafe In Paris

At the fast food chain's new eatery diners will find macchiatos and macaroons instead of its signature burgers

Children McDonald's Is Encouraging Kids To Play With Free Activity Trackers

Inspired by the summer Olympics, the fast food chain is handing out pedometers instead of toys in their Happy Meals

Fashion & Apparel McDonald's Has Created A Breakfast-Themed Athleisure Line For Olympic Athletes

The fast food brand launched a special lounge outfit just in time for the Rio Games

Retail McDonald's Brings Virtual Reality Into Its Restaurants

A Singapore branch of the popular fast food chain is innovating its locations with emerging technologies