mcdonalds

Brand Activation & Immersion McDonald's High-Design Chicago HQ Translates The Brand For Modern Consumers

The fast-food chain's new home in Chicago's West Loop featuring modern and urban aesthetics is symbolic of the brand's emphasis on quality

Analysis Op-Ed: Why Personalization Is Essential–But Not A Silver Bullet

Author Shana Pilewski explores why personalization is a full-fledged discipline, requiring proper education of all internal stakeholders and building of robust ecosystems to get it right

Cafe & Restaurant McDonald's Personalizes Its Drive-Through With Tailored Menu Offerings

The fast-food franchise is implementing menus that adapt in accordance with real-time factors like weather, trending items and customers' orders as they go

Fashion & Apparel 5 Must-See Spots From PSFK's Chicago Retail Guide

In PSFK’s Chicago Retail Guide, we highlight some of the key players creating innovative retail and hospitality concepts in the Windy City

Advertising Reddit Members Received Discounts At McDonald's By Clicking The Hamburger Menu

The December 3rd promotion celebrating the inventor of the hamburger menu interface allowed Redditors and visitors to McDonald's site to receive coupons via the latter's mobile app

Retail PSFK Tracker Proves DTC Takes Spotlight Across Industry Verticals

Consumer sentiment analysis shows that digitally native brands are taking prime spots in apparel, grocery and beyond

Delivery & Logistics Coffee Drinkers Can Order Their McCafe Delivery Through WeChat

The chain's Shanghai customers can use the messaging app to order food and coffee for delivery, helping the franchise compete with other popular delivery services from Luckin and Starbucks

Food & Beverage McDonald's Lets Consumers Redeem MacCoins For A Free Big Mac

The international fast-food retailer created MacCoin giveaways in honor of the Big Mac's 50th, letting consumers exchange the currency for the iconic burger in participating countries

Grocery, Convenience & Supermarket McDonald's To Introduce Cashier-Less Kiosk Checkout At All U.S. Locations

The fast-food brand sets a goal for enabling a self-service experience across all of the country's locations, joining the increasing embrace of automation within convenience and food

Shopper Marketing & Promotion McDonald's Promotes Its Online Delivery Service To World Cup Fans Using Google Data

Harnessing Google's Real Time Trigger, McDonald's Hong Kong is delivering ads at optimal, predetermined moments when fans will find food most appealing, in promotion of its McDelivery on-demand delivery service

Cafe & Restaurant These Popular Brands Are Teaming Up To Amplify Their Product Releases

Fast food is meeting fashion as McDonalds and Shake Shack partner with Joe Freshgoods and Allbirds to release limited edition mashup merch

Packaging & Product Engagement Internet Chefs Are Making Fake McDonald's At Home

In a Facebook group, home cooks compete to recreate the fast food chain's fare in their own kitchens

Advertising McDonald's Presents Weather News As Menu Emojis

Digital billboards give live forecast updates as burgers and fries

Food & Beverage McDonald's Tests International Menu Items In U.S.

A new Chicago flagship restaurant offers  meal options from worldwide locations and uses social listening for feedback

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