Media & Publishing

Advertising Hearst Autos Pop-Up Switches Gears For New York Fashion Week

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Brand Activation & Immersion How AR Prompts Deeper Consumer Engagement Around Content

Major media brands are producing augmented reality content that adds an interactive layer to their storytelling

Advertising This Homeless Donation Site Targets Consumers By Living On Other Websites

The Homeless Webshop is an initiative by a Belgian charity to reach a wide audience of potential benefactors and facilitate donations by easily inserting into the code of established brands' websites, itself having no official home domain

Health Health Insurance Company Advises Millennials Through Online Game Show

Health insurance company ahm collaborated with Vice on a show that engages its players and audience on a complicated subject using a mix of comedy and education

Millennials Non-Profit Will Install 1,000 Journalists In Understaffed Newsrooms To Regain Consumer Trust

The initiative seeks to save local news and build trust in media, especially in underserved communities around the U.S.

Entertainment BBC's Ambient Nature Videos Promote Viewers' Mental Wellbeing

BBC Earth has been repurposing footage into 10-hour videos of relaxing landscapes as part of a 'Happiness Project' to help put people at ease

Design 6 Key Takeaways From PSFK's CXI 2018 Conference

Speakers at PSFK's conference on May 18 left the audience with food for thought, motivating listeners to shake up their own industries with pivotal insights on the consumer experience

Cafe & Restaurant Food Media Brand Eyes Brick-And-Mortar Cafes To Raise Its Profile

In an effort to expand consumer reach beyond recipes and videos, Tastemade is putting its name on cafes

Wellness Video: The Transformative Power Of Community

Colin Beavan, PSFK conference speaker and author of No Impact Man and How to Be Alive, shares the unexpected secret to success

Baby Boomers Interview: The Media Brand Changing The Age Conversation

Ageist's David Stewart describes why the site, dedicated to an aspirational view of people over 50, appeals to readers of all ages

Hotels, Hospitality & Travel Interview: Using Consumer Behavior To Build A Travel Media Brand

Skift founder and CEO Rafat Ali discusses how his media company delivers insights across the travel industry by starting with the empowered consumer

Home Interior Design Partnership Shows How Media Can Bolster Brands

Through a collaboration with 3D interior design service Modsy, Architectural Digest's website Clever tests the waters of the retail space

Technology How Digital Advertising Is Incorporating Blockchain Technology

As media agencies look for additional ways to streamline their services, better protect their assets and enhance the consumer experience, they are increasingly turning to the decentralized ledger

Interview Interview: How We Can Shape The Future Thoughtfully

Devon Powers, PhD in media, culture and communication, shares insights from her research on the trends industry, futurism and consumer culture ahead of her talk at PSFK's CXI 2018 conference