Media & Publishing

Advertising LEGO Ad Uses Sensor Technology To Let Passers-By Wield The Force

Released to promote the latest Star Wars flick, the out-of-home campaign engages pedestrians by permitting them the experience of a Jedi using gesture technology

Millennials Non-Profit Will Install 1,000 Journalists In Understaffed Newsrooms To Regain Consumer Trust

The initiative seeks to save local news and build trust in media, especially in underserved communities around the U.S.

Advertising Netflix Complements Streaming Content With A Comic Book Release

The ever-popular streaming service is moving beyond its core product by expanding into the world of publishing after purchasing Mark Millar's comic book company

Technology Shutterstock Tools Use Deep Learning For Optimized Content Search

Shutterstock has developed three new tools that provide customers with tailored options dependent on specific use cases, aiming to give users an enhanced and refined discovery experience

Cafe & Restaurant Food Media Brand Eyes Brick-And-Mortar Cafes To Raise Its Profile

In an effort to expand consumer reach beyond recipes and videos, Tastemade is putting its name on cafes

Home Interior Design Partnership Shows How Media Can Bolster Brands

Through a collaboration with 3D interior design service Modsy, Architectural Digest's website Clever tests the waters of the retail space

Transactions & Payments How Digital Advertising Is Incorporating Blockchain Technology

As media agencies look for additional ways to streamline their services, better protect their assets and enhance the consumer experience, they are increasingly turning to the decentralized ledger

Interview Interview: How We Can Shape The Future Thoughtfully

Devon Powers, PhD in media, culture and communication, shares insights from her research on the trends industry, futurism and consumer culture ahead of her talk at PSFK's CXI 2018 conference

Brand Activation & Immersion This Scented Bus Stop Ad Teases A Vegan Cookbook

Joining the trend around experiential marketing, HarperCollins is advertising Bosh!'s new cookbook by presenting people with a multi-sensory bus-stop experience

Loyalty & Membership Interview: Inside Betaworks' New Clubhouse, Where Builders Connect

Betaworks head of creative James Cooper explains the philosophy behind the startup studio's new membership club ahead of his talk at our CXI 2018 conference

Entertainment How BBC Is Looking To Podcasts To Engage New Audiences

PSFK had a chance to talk to Acast and BBC about using podcasts as a new revenue source for journalistic endeavors

Podcast Interview: Media And Retail Combine For A New Consumer Experience

New Stand founder Andrew Deitchman discusses a retail experience that blends digital media with product discovery, loyalty benefits and the convenience of an old-school newsstand

Interview Interview: How A Weekly Newsletter Became A Parenting Media Brand

Michael Rothman, co-founder of Fatherly and speaker at our upcoming CXI 2018 conference, discusses the strategy behind building a digital lifestyle brand for millennials

Advertising Will Media Sites Go The Way Of Social Feeds?

Media companies like the Weather Channel have adopted a feed-style interface, looking to appeal to consumers accustomed to engaging with content on social