memory

Brand Activation & Immersion Alzheimer's Center Creates 1950's-Themed Town To Improve Patient Cognition

The Glenner Town Square provides Alzheimer's patients with an alternative experiential treatment, helping jog their memory by recreating a town from their youth and offering activities like puzzles and animal therapy

Advertising Interview: How Scent Is Set To Revolutionize The Customer Experience

In this interview, sensory design and fragrance expert Olivia Jezler shares her insight on the potential for scent, when integrated into retail design, to provide more meaningful and engaging experiences for consumers

Health How Optimized Ambience Is Helping To Improve Sleep Quality

From IoT mattresses to AI fragrance diffusers, brands are implementing the latest technologies to create innovative products aimed at optimizing people's sleep environment

Merchandising & Curation Op-Ed: Why AI Won't Replace The Human Touch In Brand Marketing

The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard

Design Sci-Fi Flick Suggests People Will Always Curate Online Personas

Anon presents an entertaining exploration of how some of the more concerning trends could develop

Food & Beverage CXI 2018: Creating Multi-Sensory Experiences For Emotional Impact

Food technologist, experience designer and multimedia artist Emilie Baltz will share her expertise in sensory storytelling at PSFK's CXI 2018 conference on May 18

Work Op-Ed: The Responsibility Of Designing For The Next Generation

Jason Brush, Global EVP of Experiences and Innovation at POSSIBLE, describes what creatives of one generation can do to help the next

Grocery, Convenience & Supermarket Op-Ed: Creating A Multi-Sensory Brand Experience

Miraya and Liang, co-founders of Desserts Goals, have created a multi-sensory strategy that all brands can learn from and be inspired by

Gen Z Gen Z Wants To Hack Wellness—And Brands Can Meet Them Halfway

PSFK's Forecast Z report takes a look at how Gen Z are using products, environments, diets and routines to stimulate their minds and emotions

Advertising VR Is Helping People With Alzheimer's Revive Memories

The first Wayback VR film of a planned series immerses patients in Queen Elizabeth's 1953 coronation

Beauty Perfume Startup Designs Scents For Brands

Experimental Perfume Club helps companies develop sensory marketing

Gaming & Play This Game Could Help With Alzheimer's Research

A smartphone app uses VR to track and provide insight into dementia and Alzheimer's disease

Fashion & Apparel Magazine Lets Readers Smell The People Featured In It

Sense Familiar magazine from stylist Isabel Bonner puts two of your senses to work

Analysis 5 Of The Most Engaging Activist-Inspired Installations At 29Rooms

Refinery29's sold-out event produced experiences centered on art and activism that went well beyond branding

?>