men

Beauty Chanel Makes Luxe Beauty More Inclusive With 'Boy de Chanel' Collection

The French luxury brand is expanding its beauty audience with a line of skincare and cosmetic products designed specifically for male consumers

Consumer Goods Stryx disrupts grooming with makeup products and packaging designed specifically for men

Direct-to-consumer corrective cosmetics brand Stryx was developed specifically for men’s skin, taking stubble and skin texture into account. The dual working coverup stick and tinted moisturiser come in plain black packaging and are designed to be matte and imperceptible when applied. Stryx is leveraging its social media channels to start new conversations and educate male consumers on makeup application and more.

Fashion & Apparel Chanel’s Boy de Chanel designs makeup and educational content for male beauty consumers

Luxury beauty brand Chanel Beauty launched Boy de Chanel, a makeup line designed specifically for men, consisting of a foundation, eyebrow pencil and lip balm. The Boy de Chanel webpage outlines a daily routine involving the featured products as well as how-to videos demonstrating best practices to further educate male beauty consumers.

Men Birchbox rebranded BirchboxMan as Birchbox Grooming to promote inclusivity

Birchbox, provider of monthly beauty and personal care subscription boxes, relaunched its BirchboxMan box as Birchbox Grooming in order to be more inclusive for all customers, regardless of their gender. Now, instead of “Women’s” and “Men’s” options, the Birchbox site categories items as “Beauty” or “Grooming,” without dictating which gender they are for.

Brand Activation & Immersion ASYSTEM Is Out To Improve Men's Skincare, Nutrition And Editorial

The brand-new platform is designed to make it easier for men to take care of themselves, combining skincare and supplements with an educational blog

Interview The Rotation Is An E-Rental Service Disrupting Men's Streetwear

PSFK interviews Zachary Podbela, the founder of The Rotation, to discuss the future of streetwear retail and the on-demand potential of subscription e-rental

Health Mount Sinai Offers Sports-Themed Facility To Encourage Male Patient Visits

The establishment is partnering with Man Cave Health to encourage more male patients to complete prostate checkups with a sports bar-like men's health space

Analysis Interview: How A DTC Personal Care Brand Customizes The Future Of Men's Beauty

PSFK speaks to the founders of men's beauty retailer Hawthorne to understand the strategy behind a consumer-centric brand designing personal care experiences that appeal to male consumers

Fitness & Sport Lululemon Targets Male Consumers With Running-Focused Gear

The fitness brand known for trendy activewear apparel is tweaking its strategy to include more male-specific campaigns and products related to running to better extend its reach beyond female consumers

Merchandising & Curation Selfridges Courts Millennial Males With Streetwear And In-Store Skate Bowl

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

Features Interview: How A High-End Men's Accessories Retailer Prioritizes Transparency In Its New Store

In this interview, Jonathan Meizler, founder and creative director at Title of Work, explains how the brand is changing the fashion accessory landscape by challenging industry standards and selling one-of-a-kind pieces

Delivery & Logistics How Brands Like Frank & Oak Create Recurring Subscription Services To Increase Convenience For Male Consumers

Subscription services and recurring shipments are an increasingly popular means for brands to target the male demographic and create loyal customers

Retail Tmall And L'Oreal Launch Men's Grooming Campaign

Aiming to capitalize on the rising interest among male consumers in beauty and grooming products, the online retailer and the personal care giant teamed up for an on- and off-line men's campaign

Luxury How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty And Grooming Offerings For Men

Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men