The fitness brand known for trendy activewear apparel is tweaking its strategy to include more male-specific campaigns and products related to running to better extend its reach beyond female consumers

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

In this interview, Jonathan Meizler, founder and creative director at Title of Work, explains how the brand is changing the fashion accessory landscape by challenging industry standards and selling one-of-a-kind pieces

Subscription services and recurring shipments are an increasingly popular means for brands to target the male demographic and create loyal customers

Aiming to capitalize on the rising interest among male consumers in beauty and grooming products, the online retailer and the personal care giant teamed up for an on- and off-line men's campaign

Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers

Helping de-stigmatize male health topics, brands are developing offers that cater to their specific needs, addressing once-sensitive issues in innovative ways and providing convenient at-home delivery for seamless support

OuiPlease high-end subscription box is expanding its offer by creating French-influenced curations for men, including items ranging from clothing and candles to chocolate and skincare

Hims is a new brand aimed at men's wellness that appeals to less conventional notions of masculinity

The hotel giant has launched a content platform dedicated to the male consumer

A NIVEA downloadable app is trying to put an end to excessive body odor

A bro culture joke has gone not only digital but proactive with a fundraising screensaver

The Four Vices Beard Oil is a mild scent combining notes of tobacco, coffee, hops, and hemp cannabis