The French luxury brand is expanding its beauty audience with a line of skincare and cosmetic products designed specifically for male consumers
Direct-to-consumer corrective cosmetics brand Stryx was developed specifically for men’s skin, taking stubble and skin texture into account. The dual working coverup stick and tinted moisturiser come in plain black packaging and are designed to be matte and imperceptible when applied. Stryx is leveraging its social media channels to start new conversations and educate male consumers on makeup application and more.
Luxury beauty brand Chanel Beauty launched Boy de Chanel, a makeup line designed specifically for men, consisting of a foundation, eyebrow pencil and lip balm. The Boy de Chanel webpage outlines a daily routine involving the featured products as well as how-to videos demonstrating best practices to further educate male beauty consumers.
Birchbox, provider of monthly beauty and personal care subscription boxes, relaunched its BirchboxMan box as Birchbox Grooming in order to be more inclusive for all customers, regardless of their gender. Now, instead of “Women’s” and “Men’s” options, the Birchbox site categories items as “Beauty” or “Grooming,” without dictating which gender they are for.
The brand-new platform is designed to make it easier for men to take care of themselves, combining skincare and supplements with an educational blog
PSFK interviews Zachary Podbela, the founder of The Rotation, to discuss the future of streetwear retail and the on-demand potential of subscription e-rental
The establishment is partnering with Man Cave Health to encourage more male patients to complete prostate checkups with a sports bar-like men's health space
PSFK speaks to the founders of men's beauty retailer Hawthorne to understand the strategy behind a consumer-centric brand designing personal care experiences that appeal to male consumers
The fitness brand known for trendy activewear apparel is tweaking its strategy to include more male-specific campaigns and products related to running to better extend its reach beyond female consumers
The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more
In this interview, Jonathan Meizler, founder and creative director at Title of Work, explains how the brand is changing the fashion accessory landscape by challenging industry standards and selling one-of-a-kind pieces
Subscription services and recurring shipments are an increasingly popular means for brands to target the male demographic and create loyal customers
Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men