men

Brand Activation & Immersion Mount Sinai Offers Sports-Themed Facility To Encourage Male Patient Visits

The establishment is partnering with Man Cave Health to encourage more male patients to complete prostate checkups with a sports bar-like men's health space

Beauty Interview: How A DTC Personal Care Brand Customizes The Future Of Men's Beauty

PSFK speaks to the founders of men's beauty retailer Hawthorne to understand the strategy behind a consumer-centric brand designing personal care experiences that appeal to male consumers

Fashion & Apparel Lululemon Targets Male Consumers With Running-Focused Gear

The fitness brand known for trendy activewear apparel is tweaking its strategy to include more male-specific campaigns and products related to running to better extend its reach beyond female consumers

Merchandising & Curation Selfridges Courts Millennial Males With Streetwear And In-Store Skate Bowl

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

Packaging & Product Engagement Interview: How A High-End Men's Accessories Retailer Prioritizes Transparency In Its New Store

In this interview, Jonathan Meizler, founder and creative director at Title of Work, explains how the brand is changing the fashion accessory landscape by challenging industry standards and selling one-of-a-kind pieces

Delivery & Logistics How Brands Like Frank & Oak Create Recurring Subscription Services To Increase Convenience For Male Consumers

Subscription services and recurring shipments are an increasingly popular means for brands to target the male demographic and create loyal customers

Retail Tmall And L'Oreal Launch Men's Grooming Campaign

Aiming to capitalize on the rising interest among male consumers in beauty and grooming products, the online retailer and the personal care giant teamed up for an on- and off-line men's campaign

Luxury How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty And Grooming Offerings For Men

Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

Health How Brands Like JC Penney Are Creating Customized Shopping Experiences For Men

Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers

Shopper Education & Assistance How Retailers Are Catering To Modern Male Consumers' Healthcare Needs

Helping de-stigmatize male health topics, brands are developing offers that cater to their specific needs, addressing once-sensitive issues in innovative ways and providing convenient at-home delivery for seamless support

Loyalty & Membership Luxury Men's Subscription Box Delivers Members Curated French Products

OuiPlease high-end subscription box is expanding its offer by creating French-influenced curations for men, including items ranging from clothing and candles to chocolate and skincare

Advertising Men's Wellness Startup Brands Masculinity With More Nuance

Hims is a new brand aimed at men's wellness that appeals to less conventional notions of masculinity

Hotels, Hospitality & Travel Hilton’s Latest Campaign Improves Travel Planning Skills

The hotel giant has launched a content platform dedicated to the male consumer

Advertising This Phone Case Will Alert You When You Smell Bad

A NIVEA downloadable app is trying to put an end to excessive body odor