Brand Activation & Immersion Nordstrom Debuts Store-In-Store Nike Shop For Men

After establishing dedicated Nordstrom spaces for women, Nike is launching its first menswear shop in the department store's New York location

Fashion & Apparel PSFK Retail Conference Preview: How Bonobos Is Enabling A True 'Fit For Every Man' With Extended Sizing And Price Parity

Before speaking at PSFK's Future of Retail 2019 Conference on January 16, Bonobos co-president, Brad Andrews, explains how the brand is distinguishing itself in the premium apparel space by focusing on focusing on proper fits at every size, all while maintaining price parity

Delivery & Logistics Brooks Brothers To Optimize Delivery By Using Stores As Warehouses

The men's apparel brand is aiming to improve its last-mile delivery options by implementing new software to tap the inventory of all of its stores countrywide, shortening delivery time and offering in-store pickup

Packaging & Product Engagement Interview: How A High-End Men's Accessories Retailer Prioritizes Transparency In Its New Store

In this interview, Jonathan Meizler, founder and creative director at Title of Work, explains how the brand is changing the fashion accessory landscape by challenging industry standards and selling one-of-a-kind pieces

Loyalty & Membership How Retailers Like Mr Porter And Nordstrom Are Curating Shopping For Male Consumers

As men become prominent luxury consumers, retailers are providing on-demand and personalized services as well as tailored product offers to male clientele

Fitness & Sport Men's Athleisure Boutique Provides Customers With Luxury Performance Apparel

The activewear boutique in downtown Manhattan caters to consumer demand for fine yet sweat-worthy apparel, and even offers a wellness counter for men

Shopper Marketing & Promotions Ermenegildo Zegna Show Attendees Could Synch Their WeChat To Enjoy Immersive Activities

As part of its digital transformation, the menswear brand debuted its most recent capsule collection at an event where attendees could connect their WeChat ID to partake in digital and physical activities at the venue

Merchandising & Curation Aiming To Save The Brand, Gap Inc. Taps Athleisure Market With Men's Line

The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand

Post Purchase Service & Support Stitch Fix Expands Menswear To Offer More Sizes And Style Variety

The clothing subscription service is responding to data-driven insights into what its customers want by expanding the sizes, brands and styles of its men's department, offering greater size inclusivity and variety of apparel

Fashion & Apparel J. Crew Sister Brand Expands To Offer Shoppers Men's Line

Madewell has been one of the company's biggest successes, which it hopes to capitalize on by debuting a long-awaited men's line

Shopper Education & Assistance Made-To-Wear Menswear Company Recommends Suits Based On Customers' Spotify Taste

The service is the brainchild of custom clothing designer Julian Eison and creates personalized style recommendations based on the customer's favorite artists

Retail Interview: DTC Pioneer Outlier Looks Back On Ten Years Of Menswear Innovation

Known for its use of innovative performance materials and online-only retail model, Outlier shares insights into paving a path for many direct-to-consumer apparel brands to come

Delivery & Logistics Taking Cues From Athletic Apparel, This Menswear Line Refined Performance Fabric

PSFK sat down with Mizzen+Main founder and CEO Kevin Lavelle, who brought athletic wear’s moisture-wicking performance fabrics to the classic dress shirt

Advertising Lululemon Targets A New Audience In Its Latest Campaign

Lululemon has launched a collection for men that highlights different notions of masculinity