mental health

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Automotive Op-Ed: Could Cars Be The Therapists Of The Future?

Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels

Health Digital Mental Health Startup Gives Members Unlimited Therapist Messaging

As self-care and talk therapy lose their stigma and become mainstream, Talkspace is providing its subscribers with monthly unlimited access to professionals on-demand, including live video sessions and prescription options

Post Purchase Service & Support Walgreens Aims To Enhance Workforce With Mental Health Training

In efforts to provide better care to customers, the pharmacy chain is investing in its employees' training to help them better identify and address concerns like substance abuse or addiction

Advertising Burger King Creates "Sad Meal" Box For Mental Health Awareness Month

Burger King launched "real meal" boxes for the month of May to promote mental health awareness among consumers and highlight that not every meal has to be 'happy'

Design Interview: How Women's Health Clinic Tia Is Enabling Relationship-Driven Care In A Fragmented Space

Tia's founder explains how the women's health platform aims to fix a broken model by setting new standards of care, focusing on holistic and personalized attention as well as greater accessibility

Analysis How Airports And Airlines Like Cathay Pacific Are Prioritizing Wellness & Relaxation

Catering to consumers' interest in wellness, airports are upgrading the travel experience with yoga, meditation and other calming activities

Features Interview: Bearaby Founder Kathrin Hamm On Sleep As The Next Wellness Frontier

Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

Packaging & Product Engagement Vending Machine Concept Turns Instagram Into Real Life Products

"As Seen On IG" is a new pop-up vending machine that lets people "buy" likes, followers, and hashtags to promote an upcoming documentary

Fitness & Sport NYRIW Preview: How Roam Fitness Meets Travelers At The Juncture Of Wellness And Convenience

Ahead of an NYRIW panel on New Destinations for Airport Retail, PSFK spoke to ROAM Fitness founder and CMO Cynthia Sandall to learn about how the brand is meeting consumers at the junction of their interest in wellness and their on-the-go lifestyles, enabling fitness maintenance at convenience

Interview How REI's #OptOutside Prioritizes Customer Wellness By Forgoing Black Friday

EVP Ben Steele tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday

Shopper Education & Assistance Former Uber Exec Launches Mental Health App To Make Therapy More Accessible

Inspired by his experience working in a stressful environment, a former Uber executive created an app called Basis that helps provide support to those in environments where help may be lacking or stigmatized

Retail Alzheimer's Center Creates 1950's-Themed Town To Improve Patient Cognition

The Glenner Town Square provides Alzheimer's patients with an alternative experiential treatment, helping jog their memory by recreating a town from their youth and offering activities like puzzles and animal therapy

Wellness How Wellness Platforms Shleep And Spring Health Are Helping Offices Institute Mental Health Support

As corporations increasingly recognize the importance of supporting their employees' mental health and wellbeing, brands are offering services like sleep coaching and virtual wellness portals specifically for businesses to implement in the workplace

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