Mercedes-Benz

Analysis How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Automotive Mercedes-Benz Pop-Up Targets Families With Kid-Sized "Dealership"

The luxury automaker hosts a pop-up at the King of Prussia Mall to let kids test drive tiny versions of their vehicles

Fitness & Sport Mercedes-Benz Taps Strava's Fitness Community To Promote C-Class Sedan

Mercedes-Benz Brazil is hoping to take advantage of the link between luxury consumers and interest in fitness-related activity, designing a socially enabled campaign for Strava's fitness app

Retail The Latest In Our Retail Innovation Tracker: Ecommerce Leads The Way Across Cross-Industry Innovation

Analysis from PSFK’s Retail Innovation Tracker shows how innovative brands in ecommerce, grocery and sport/fitness-lifestyle (and more) are perceived

Delivery & Logistics To Slay Surging Online Sales, Amazon Uber-Izes Last-Mile Delivery With A Fleet Of Drivers And 20,000 Mercedes-Benz Vans

The service allows Amazon's online inventory to extend its delivery reach, and comes on the cusp of retailers’ make-or-break holiday shopping season when e-commerce orders surge

Shopper Marketing & Promotion Mercedes-Benz Compliments Passersby With Light-Based Messages To Promote Digital Headlights

The headlight feature is called Digital Light and comprises over two million micro-reflectors, which can be used to project lanes, relevant traffic info and improve road safety

Post Purchase Service & Support Navigation Service Gives Drivers A Simpler Way To Maneuver The Roads

What3words is partnering with leading automobile manufacturers Mercedes Benz and Land Rover to create a new navigation system involving a three-word address system that makes it easier for customers to get to their desired destinations

Brand Activation & Immersion Jaguar Modifies Its Approach To Retain Its Roar As A Quieter, Electrified Brand

Faced with technology-driven upheaval, the luxury auto brand is fostering continuity between its past and future, sustaining its reputation for speed and power that consumers recognize while also offering them an environmentally friendly model

Hotels, Hospitality & Travel This Truck Hotel Offers Travelers Flexibility Of Destination

The Truck Surf Hotel gives travelers the opportunity to explore uncrowded surf spots, natural parks and mountains, as well as immerse themselves in different cultures

Automotive Audi, Jaguar Or Tesla? Which Automaker Can Win The eSUV Race?

PSFK's automotive expert Dave Pinter provides an analysis on the race to the electronic finish line

Design Mercedes Differentiates In China With In-Car Tea Pot

A new car from Mercedes' Maybach division is designed for wealthy consumers in China, where EVs are favored

Luxury BMW Begins Subscription Pilot With Vehicle Sampling

Rather than commit to a single model, BMW subscribers can try out a variety of different ones as often as they want

Technology Mercedes-Benz Headlights Can Project Infographics On The Road

The auto maker's DIGITAL LIGHT headlights aim to improve safety and communication with other drivers and pedestrians

Advertising Mercedes Will Give A Car To The Winner Of Its Super Bowl Mobile Game

Mercedes is approaching Super Bowl advertising a little differently this year, with a mobile game designed to test finger endurance