Mercedes-Benz

Automotive Mercedes-Benz Taps Strava's Fitness Community To Promote C-Class Sedan

Mercedes-Benz Brazil is hoping to take advantage of the link between luxury consumers and interest in fitness-related activity, designing a socially enabled campaign for Strava's fitness app

Hotels, Hospitality & Travel This Truck Hotel Offers Travelers Flexibility Of Destination

The Truck Surf Hotel gives travelers the opportunity to explore uncrowded surf spots, natural parks and mountains, as well as immerse themselves in different cultures

Automotive Audi, Jaguar Or Tesla? Which Automaker Can Win The eSUV Race?

PSFK's automotive expert Dave Pinter provides an analysis on the race to the electronic finish line

Design Mercedes Differentiates In China With In-Car Tea Pot

A new car from Mercedes' Maybach division is designed for wealthy consumers in China, where EVs are favored

Delivery & Logistics BMW Begins Subscription Pilot With Vehicle Sampling

Rather than commit to a single model, BMW subscribers can try out a variety of different ones as often as they want

Technology Mercedes-Benz Headlights Can Project Infographics On The Road

The auto maker's DIGITAL LIGHT headlights aim to improve safety and communication with other drivers and pedestrians

Advertising Mercedes Will Give A Car To The Winner Of Its Super Bowl Mobile Game

Mercedes is approaching Super Bowl advertising a little differently this year, with a mobile game designed to test finger endurance

Home Voice Control Was King At CES 2018

Voice assistants were in everything at the trade show, suggesting the future is smart—but does anyone actually want to talk to their toilet?

Advertising Mercedes Is Trying To Get Star Wars Fans To Try Out The New X-Class

The X-class ties in with X-fighters in a new campaign

Luxury First Class Airline Suites Feature Virtual Windows To The Outside World

These new first class cabins from Emirates come with a zero-gravity bed, virtual windows and total climate control

Design Smart's Autonomous Concept Car Can Be Used Without A Drivers License

The smart vision EQ fortwo does away with traditional driving controls

Technology Mercedes-Benz Hopes To Boost Fuel Cell Appeal With A Hydrogen-Electric Hybrid

Preproduction models are testing a new and improved clean emissions combo

Hotels, Hospitality & Travel Every Major Car Debut At The 2017 Frankfurt Auto Show Was Electrified

More than half a dozen concepts explore the future of all-electric personal transportation

Automotive Mercedes Partnership Brings 3-Word Addresses To Car Navigation

what3words and Daimler partnered to bring the simplified global addressing system to voice-activated vehicle GPS