Mercedes Benz

Analysis How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Automotive Mercedes-Benz Pop-Up Targets Families With Kid-Sized "Dealership"

The luxury automaker hosts a pop-up at the King of Prussia Mall to let kids test drive tiny versions of their vehicles

Brand Activation & Immersion Mercedes-Benz Instagram Contest Will Fill Winners' Bucket Lists

In a bid to appeal to the social-savvy millennial demographic, Mercedes is launching a contest in promotion of its A-Class sedan that asks participants to submit bucket lists using its Instagram template

Post Purchase Service & Support Audi Designed A Popup Charging Station For Any EV Drivers

In promotion of electric vehicles in general as well as its recently launched e-tron, the automaker offered San Francisco drivers a fully functional service station, including a concierge, demonstrations and a cafe

Loyalty & Membership BMW M Fans Can Share Experiences On Its Digital Social Platform

BMW M's 'M Town' aims to tap the power of online communities by designing its own branded social platform, encouraging 'citizens' to interact, share original videos and purchase exclusive merchandise

Automotive BMW's In-Car Voice Assistant Will Learn Driver Tendencies And Offer Suggestions For Optimal Drives

Bucking the trend of automakers partnering with assistants like Amazon's Alexa, BMW's own AI device will be available in 23 languages and in 10 major consumer markets, letting drivers turn on their HVAC system, adjust the lighting and change music via voice

Shopper Marketing & Promotions Mercedes-Benz Compliments Passersby With Light-Based Messages To Promote Digital Headlights

The headlight feature is called Digital Light and comprises over two million micro-reflectors, which can be used to project lanes, relevant traffic info and improve road safety

Hotels, Hospitality & Travel BMW Partners With Pop-Up Hotel To Provide Guests With Shuttle Service

The automaker's latest brand activation involves offering a BMW i3 shuttle that provides a luxurious and sustainable transportation option for those staying at Munich's Lovelace hotel, which also doubles as a meeting forum for BMW employees

Delivery & Logistics BMW Lets Users Rent Or Ride-Share Its Vehicles

The ReachNow app expanded its program so that users have more options within BMW's Mobile Hub, allowing the automaker to compete in the bustling ride-sharing market

Brand Activation & Immersion BMW Uses Event Sponsorship To Introduce Unique Brand Experiences To Customers

BMW Courtesy Car Service functions as a stealthy customer test drive

Advertising AR Lets Viewers Explore BMW In One Of David Bowie's Iconic Looks

The interactive advertisement ties in with the Brooklyn Museum's exhibit on Bowie's visual legacy and New York Times editorial content

Entertainment Interactive Media Puts Audiences In Charge Of Content

A crop of movies and TV series are allowing viewers to vote on plot developments, choose-your-own-adventure style

Merchandising & Curation Digital Accessories Allow BMW Motorcyclists A Safer, More Convenient And Connected Ride

The automaker's new Motorrad app and products account for all of crossroaders' navigational and multimedia needs, including hands-free access to navigation systems, route mapping and cross-country music playlists that allows for smoother journeys

Advertising Audi Reboots Live AMA Campaign To Reach Reddit Community

The brand aims to make marketing more engaging with celebrity Q&As livestreamed from the interior of a speeding Audi sports car