merchandise

Brand Activation & Immersion Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Beauty Lush Concept Store Features Florist And On-Site Flower Infusion

Lush's revamped Paris location will include a florist to offer customers locally and ethically made product infused with fresh buds, one of the retailer's many recent experimentations with alternative store formats

Fashion & Apparel Digital Native Apparel Brand Tests Brick And Mortar At New York's Hudson Yards

Menswear brand Mack Weldon launches an interactive brick-and-mortar outpost as its first venture into physical retail, complete with gaming competitions and discovery-led education

Home Fourpost Expands DTC Retail Curation For Mall Of America Shoppers

The collection of studio shops, eateries and events from startup, DTC and digital native brands is expanding from 30 to 56 members, giving more retailers a chance to shine while diversifying the mall's offer

Advertising Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon

This holiday season, fans of tex-mex chain Taco Bell will be able to purchase branded gift wrap exclusively on Amazon Canada, part of the restaurant's efforts to maintain its reputation for fun and out-of-the-box activations

Merchandising & Curation New York Magazine Offers Holiday Shoppers An IRL Popup

The publication is launching a New York shop based on its digital shopping vertical, opening during peak holiday season and offering a wide variety of lifestyle brands featured on the site

Luxury Barneys Offers New York Shoppers Rotating Indie Beauty Brand Selection

The high-end retailer will feature over a dozen different beauty products for all ages and gender identities, helping to encourage store traffic as well as stay ahead of the curve by showcasing emerging brands

Entertainment Walmart Will Sell Pop Culture Subscription Box's Merchandise For Holidays

In the wake of the Toys "R" Us demise, Walmart aims to capture toy and novelty purchases by partnering with subscription box Loot Crate to offer the collectibles retailer's merchandise in stores for the first time

Store Experience & Design H&M Is Reinventing Its Store Layout To Invigorate Brick-And-Mortar Sales

H&M is testing a paired-down, aesthetics-driven store design to better meet consumer value of unique and pleasing brick-and-mortar experiences as opposed to spaces crowded with product

Design Leeds Soccer Club Unveils Experiential Flagship Store Complete With LED Goalpost Display

Leeds United Football Club has two new stores in its home city, which the brand hopes will allow it to serve as an experiential retail destination for soccer fans, boasting new features such as an LED goal post and carefully crafted design

Retail Swiss Recycled Brand Freitag Gets A Special Shop In Seoul

The new retail space, designed in partnership with homeware store mmmg, showcases bags and accessories with the Swiss brand's signature minimalist design

Consumer Goods Street Vendor Cart Redesigned As A Modular Store

Downtown Boston vendors now have a modern alternative to the pushcarts they can use to sell their products

Advertising H&M Is Going All Black For Black Friday

The fast fashion company has created a special collection for their upcoming campaign

Technology Kanye West Pop-Up Doubles As A Product Launch Platform

The Sonos SUB, a wireless multi-room audio speaker, was launched at the fashion designer's temporary retail shops