merchandising

Brand Activation & Immersion Office Depot & Alibaba Offer U.S. Business Owners Global Market Access

The office supply brand's platform on the etailer's site aims to leverage the former's capabilities and localized connections with the latter's global reach, helping SME's better tap China's ecommerce market

Video Make Yourself Vulnerable To Feedback And Customers Will Follow

Watch Bonobos' Co-President speak at PSFK's Future of Retail 2019 Conference on how proactively seeking out customer feedback can pay off for brands

Beauty For International Women's Day, The Future Of Retail Is Female

PSFK spoke to the organizers of the Wide Awake: A Day For Female Founders conference, plus the female leaders behind Unbound Babes, Birchbox and Eloquii, to glean insights into where a more equal retail landscape is heading

Merchandising & Curation Sephora Increases Physical Footprint And Expands Services With Digital Suite

In an age when some retailers are shuttering their physical doors, the beauty retailer plans to open over 30 digitally integrated brick-and-mortar shops, as well as expand value-added personalized service

Fashion & Apparel American Eagle Caters To Urban Gen-Zennials With SoHo Sneaker Popup

The apparel retailer hopes to drive engagement and foot traffic with an in-store popup featuring merch from resaler Urban Necessities, also strengthening its sustainability measures

Automotive How Mobile Checkout & Store Pickup Help Kroger Stay On Top Of The Grocery Category

High-tech customer service removes friction from the grocery shopping experience and gives supermarket chain Kroger an edge on the competition

Packaging & Product Engagement Interview: How A DTC Personal Care Brand Customizes The Future Of Men's Beauty

PSFK speaks to the founders of men's beauty retailer Hawthorne to understand the strategy behind a consumer-centric brand designing personal care experiences that appeal to male consumers

Food & Beverage Interview: How A CBD Retailer Engages Consumers With A Narrative On Plant-Derived Wellness

Standard Dose provides research-backed resources for its CBD customers, aiming to generate conversation as well as community around its curation of wellness products while setting standards in a yet unregulated space

Delivery & Logistics How Nike's New York Flagship Sets A New Standard For Tech-Enabled Store Experiences

PSFK breaks down the tech integration and member services that make the Nike House of Innovation a best-in-class example of next-generation brick and mortar

Luxury Victoria's Secret Appeals To Premium Consumers With Luxury Label Partnership

The American lingerie retailer is partnering with French upscale brand LIVY for a premium line to help upgrade its image in a market filled with niche and direct-to-consumer competitors

Retail Celine Debuts Brick And Mortar Redesign With Minimalistic New York Flagship

To better align with the aesthetic of its merchandise, Celine is debuting a new store look starting with its New York flagship that emphasizes spacious, high design reminiscent of an art gallery

Fitness & Sport Nike Air Max Fans Can Shop The Brand's Virtual Reality Popup

As part of the campaign celebrating its Air Max shoe, Nike launched a virtual shop where customers can receive limited-edition merch after purchasing the latest 720 sneaker

Health SoulCycle Expands Apparel Collection With Nordstrom Partnership

The fitness brand is partnering with the department store retailer to release its latest line of athletic apparel, advertising it through social media and on its class instructors

Banks, Insurance & Financial Services Interview: How An Ecommerce Credit Alternative Aims To Level The Playing Field For All Customers

Financial wellness platform Zebit leverages consumer data technology in order to provide a transparent, trustworthy alternative to traditional credit card retailing, giving purchasing power to more customers regardless of credit