merchandising

Analysis How Brick-And-Mortar Retailers Like Macy's Are Marshaling Popups

From PSFK's Back-To-School Deck: Retail Trends report, here's how two retailers are encouraging foot traffic with kid-friendly in-store popups

Fashion & Apparel How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

Luxury Luxury E-Tailer Farfetch Gives Customers Credit For Used Handbags

The ecomm's 'Second Life' initiative will take consumers' used designer bags and give them money towards future purchases on its site

Fitness & Sport Puma's Digital-Led Store Enhances How Consumers Discover Its Shoes

The athletic brand famous for its sneakers is driving engagement by enhancing store consumers' path to purchase at three key stages

Delivery & Logistics Interview: DRINKS Ecommerce Marketplace On Enabling 'Wine As A Service'

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space

Food & Beverage ShopRite's Community-Based Store Concept Offers On-Site Cooking Classes

Prioritizing convenience and improved in-store offerings, the grocery chain invests in customer education, prepared foods and community spaces

Beauty Instagram Lets Consumers Shop In-Feed From Curated @Shop Account

Instagram's own @shop page will let consumers click to buy directly and without leaving the feed thanks to its Checkout feature

Merchandising & Curation Ecommerce Platform Livestreams Interactive Retail Experiences From U.S. Stores

Carrying over the popularity of livestream retail experiences from China, ShopShops allows U.S. consumers to view live shopping events from brands and click to buy

Home eBay Popup Concept Gives Smaller Retailers An IRL Outpost

eBay is opening a market featuring forty local business as an experiment in helping smaller venders cultivate consumer engagement

Consumer Goods Interview: How DTC Sexual Wellness Brand Unbound Is De-Stigmatizing Female Pleasure

PSFK speaks to the co-founder and CEO of Unbound to learn more about female-driven sex tech innovation and using haptics to deliver the experiences female consumers want

Retail Michael Kors London Store Design Offers Leisurely Shopping Experience

The American designer's latest London store opening is centered around making shopping more personal and leisurely, blending modern and classic aesthetics to create an oasis within the city bustle

Shopper Education & Assistance Google Drives YouTube Viewers To Express Marketplace With In-Content Ads

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

Brand Activation & Immersion Storefront Op-Ed: Five Ecommerce Brands Who Recently Launched Pop-Ups With Storefront

Storefront communications manager Arielle Crane on some of the most successful temporary retail spaces, from brands including Amazon and MM LaFleur

Packaging & Product Engagement Sephora Increasing CBD And Cannabis-Related Merchandise

In response to the popularity of cannabis-related goods among its consumers, the beauty store is expanding its CBD category with the newly launched Saint Jane luxury brand

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