merchandising

Analysis Brands Like Pepsi And Kellogg's Are Using Intelligent Merchandising To Optimize Store Sales

Through AI and VR, tech-led merchandising tracks the way shoppers interact with products, improving the store experience and optimizing sales by stocking the rights items at the right place and time

Automotive Uber Riders Now Earn Credits For Making In-Car Purchases

Ridesharing customers who make purchases from in-car commerce company Cargo can earn free Uber rides and other discounts

Brand Activation & Immersion House of SHOWFIELDS Reimagines Retail As Live Theater

PSFK gets the inside scoop on House of Showfields, an interactive, half-hour show that introduces shoppers to new brands and products guided by a cast of actors.

Fashion & Apparel How Ecommerce Is Democratizing The Apparel Drop

Digital drops make streetwear more accessible, allowing consumers to join the experience from their smartphones and avoid confusing or difficult online shopping sprees

Interview Expert Insight: Designing A Pop-Up That Feels Like Home

PSFK speaks with Éva Goicochea, the CEO and founder of sexual wellness brand Maude, to find out how her brand's summer brick-and-mortar outpost, Staycation, reconceptualizes the popup

Luxury World's Largest Shoe Store Elevates Experience With Stylist In Residence

Level Shoes, located in the Dubai Mall, is stepping up the typical shoe store experience with a rotation of stylists and curated displays, all of which are designed to make it easier to navigate the massive space

Food & Beverage Plant-Based Powder Startup Kencko Aims To Democratize Healthy Living

In response to consumer demand for sustainable, vegan and cruelty-free options, the DTC brand offers fruits-and-veggies-based packets that make meeting daily nutrition quotas accessible and convenient

Design How Stores Like Macy's Are Using Immersive Spaces To Educate Shoppers

To bring their brand to live in memorable ways that resonate with consumers, big box retailers and startups alike are turning to live experiences like hands-on demos and workshops to help customers discover organically

Children How Brick-And-Mortar Retailers Like Macy's Are Marshaling Popups

From PSFK's Back-To-School Deck: Retail Trends report, here's how two retailers are encouraging foot traffic with kid-friendly in-store popups

Features How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

Merchandising & Curation Luxury E-Tailer Farfetch Gives Customers Credit For Used Handbags

The ecomm's 'Second Life' initiative will take consumers' used designer bags and give them money towards future purchases on its site

Fitness & Sport Puma's Digital-Led Store Enhances How Consumers Discover Its Shoes

The athletic brand famous for its sneakers is driving engagement by enhancing store consumers' path to purchase at three key stages

Delivery & Logistics Interview: DRINKS Ecommerce Marketplace On Enabling 'Wine As A Service'

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space

Grocery, Convenience & Supermarket ShopRite's Community-Based Store Concept Offers On-Site Cooking Classes

Prioritizing convenience and improved in-store offerings, the grocery chain invests in customer education, prepared foods and community spaces