Merchandising & Curation

Retail How Etsy's Phone Line Makes Holiday Gifting Easier Than Ever

From PSFK's newest report, shoppers won't have to worry about their impossible-to-shop-for loved ones thanks to Etsy's Holiday Hotline and "gift gurus."

Automotive Porsche and Turo team up to allow drivers to rent cars from dedicated owners

The automaker partnered with car-sharing marketplace provider Turo to allow drivers to rent cars from top hosts who have been specially selected for their knowledge and passion as Porsche owners. The program allows prospective Porsche owners to experience the car of their dreams through an extended test drive.

Banks, Insurance & Financial Services Swych accepts crytpo payments to offer users more options for sending mobile gift cards

Digital gifting platform Swych accepts crypto payments to offer users more options for sending friends mobile gift cards. The platform enables gift givers to purchase mobile gift cards from over 600 participating retailers, and recipients can exchange (or ‘swych’) their cards for another retailer if they prefer.

Delivery & Logistics Swarovski created a WeChat mini program that helps members select a gift for a friend

For the Chinese Lunar New Year, Swarovski, producer of fine crystal, created a WeChat mini program with a crowdfunding feature, allowing users to select a Swarovski gift for a friend and then enlist their social network for help in purchasing it.

Fashion & Apparel JD Gift streamlines gift-giving by removing awkward questions and steps, letting recipients add their address

The Chinese online retailer JD created a WeChat mini program that facilitates gift giving and removes any associated awkwardness of having to ask for someone’s address in order to send it to them. Using JD Gift, gift givers choose an item from the vast selection available on the gift marketplace and make their purchase. The recipient then receives a notification to input their shipping address. As the gift has already been paid for, gift givers don’t have to worry about the recipient politely declining the gift.

Merchandising & Curation CashStar's eGifting initiative gives customers ability to send physical gifts without knowing the recipient's size or address

Gift card solution company CashStar created a product eGifting initiative that allows customers to send physical gifts without knowing the receiver’s size or shipping address. When shopping on the website of a merchant who has implemented CashStar Product eGifting, shoppers can select a product for the recipient, who is then notified and has the option to personalise the gift, select a different product before it gets shipped, or receive an egift card instead.

Luxury Farfetch's virtual gift launcher game has players click to discover luxury present ideas

Luxury online fashion retailer Farfetch created a virtual gift launcher game on the social media platform WeChat that allows users to click and discover luxury gift ideas. If they see an item they are interested in purchasing, they can click on it and be directed to the Farfetch website to place an order.

Technology Pinterest's gift-finding tools for retailers help Pinners discover gift ideas

Social media platform Pinterest created gift-finding tools for retailers Macy’s, Lowe’s, Kohl’s, and Etsy to help users discover gift ideas for their loved ones. Users enter who they are shopping for, and the tool delivers a personalized list of gift options from the retailers, with a link to purchase the items directly from the retailers’ sites.

Cafe & Restaurant McDonald’s is using AI to personalize the menus of its drive-thru location

Quick-service restaurant chain McDonald’s is using AI to personalize the menus of its drive-thru location. Thanks to its acquisition of AI startup Dynamic Yield, McDonald’s can make hyper-targeted changes to its digital outdoor menu boards at individual locations.  Taking into account contextual factors like weather, time of day, traffic and popular items, the menu’s ‘decision technology’ can instantly rearrange the display to highlight specific items that may be most desirable to diners in that moment, as well as suggest items based on their current selections.

Case Study Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales

Entertainment Gentle Monster features a rotating series of immersive art installations

The flagship store of Korean eyewear brand Gentle Monster features a rotating series of immersive art installations to transport shoppers into a theatrical, sci-fi-inspired world. Past installations include ‘The Salvation Moon,’ a post-apocalyptic world where survivors are praying to a new moon for salvation.

Work Lunchclub leverages AI and data to help users foster professional relationships

Startup Lunchclub leverages AI and data to help users foster professional relationships inside specific industries, setting them up for 1:1 meetings with the ideal connections. Each Monday, users receive an email asking them their preferred meeting times and places, then they receive their matches along with personalized introductions twenty-four hours later.

Grocery, Convenience & Supermarket 7-Eleven x Microsoft partnership turns data into consumer and store insights

Convenience store chain 7-Eleven collaborated with tech company Microsoft to provide 7-Eleven franchisees with Microsoft Surface devices and Power BI, Microsoft’s business intelligence analytical service. The Power BI dashboards turns data into insights which are provided to 7-Eleven field employees, giving them insights into purchasing trends and store performance. The Power BI dashboards help franchisees meet customer demand by recommending actions and ensuring the right assortment of products are in stock

Consumer Insights 7FRESH harnesses data analytics to improve its inventory management

7FRESH, the premium offline supermarket owned by Chinese ecommerce company JD.com, uses data analytics to improve its inventory management, selecting the exact amount and assortment of SKUs for each location based on their unique needs, minimizing fresh produce waste. 7FRESH also leverages data to build consumer profiles, which they use to determine optimal store locations and layouts