Merchandising & Curation

Beauty Glossier Fans Can Now Wear More Than Just The Brand's Makeup

With a new line of branded merchandise called GlossiWEAR, the beloved DTC beauty brand expands into apparel, including sweatshirts, tees and pool slides

Analysis How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Brand Activation & Immersion Maude Redefines Sexual Wellness With Cozy Brooklyn Pop-Up

The personal care brand's Staycation pop-up features special events and a curated selection of products from other like-minded companies, turning the sex shop into a wellness destination

Fashion & Apparel How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Consumer Goods Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Automotive From Nissan To Nike, Experiential Stores Are Driving Foot Traffic

Consumers can take advantage of immersive experiences like a multi-story locations featuring new items, archival collections and galleries

Podcast: How Convenience Drives Today's Food Service Experience

In this episode, PSFK researchers explain the current challenges facing quick-service brands, the changing consumer preferences and the progressive trends leading the way with innovative solutions applicable across categories beyond food

Merchandising & Curation IL MAKIAGE's New Beauty Ecommerce Portal Closes The Gap Between Online Discovery And In-Store Purchase

The cosmetic brand's newly launched site aims to enable a comprehensive beauty ecommerce experience, linking discovery, trial, tutorials and purchasing in an influencer-driven, curated environment

Food & Beverage The Turnkey Tech That Lets Customers Purchase Top Liquor Brands Online, Directly

PSFK speaks to the founder of the first company to integrate directly with liquor brand's sites, making it possible for consumers to buy online from the likes of Moët Hennessy, Clos19, Dom Perignon and more, while generating key data for targeted innovation

Customer Experience Journey DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Retail AI-Curated London Boutique Offers Shoppers Latest Fashion Trending On Social Media

Taking daily fashion trends and bringing them straight to the consumer, this store updates routinely according to real-time social media analyses

Interview Expert Insight: How To Build An E-Commerce Platform That's An Economic Engine For Female-Founded Brands

PSFK speaks with Lindsey Taylor Wood, founder and CEO of The Helm, to learn of the strategies behind the design and execution of her centralized platform for women-built-and-led companies

Features Birchbox And More Are Democratizing Beauty With Gender-Neutral Branding

The following exemplary beauty brands are responding to a strong consumer demand for gender-neutral products and services in a space long dominated by a traditional, binary paradigm

Loyalty & Membership Subscription Service Drop-Ships Cult Sake To US Fans

The online sake portal introduces U.S. consumers to the Japanese drink by enabling English language-friendly discovery, personalized search and direct-to-door delivery

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