Merchandising & Curation

Beauty How One Site Is Making Online Beauty Shopping Both Clearer And Cheaper

Cosmetify is a comparison site that allows customers to digitally test products, shop the best deals and learn more about the items they buy

Brand Activation & Immersion This Brand Rented A Bodega For NYFW—Then Extended Its Stay By A Year

Luxury bag brand Gelareh Mizrahi intended to pop up at a Soho convenience store for a week. It ended up signing a lease for a full year

Analysis Harvey Nichols' New Dedicated Beauty And Wellness Space Treats U.K. Shoppers To Special Treatments

The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands

Cafe & Restaurant This London Marketplace Is Bringing New Life To A Former Banana Warehouse

Seven Dials Market is a food hall and community space that offers bites, books and booze inside a refurbished warehouse in London's West End

Delivery & Logistics How Brands Like L'Oréal Are Integrating Reuse And Recyclability Into The Product Experience

By eliminating or designing refillable packaging, these companies are making it easy for customers to cut down on single-use plastic without forgoing their favorite brands, making the world greener in the process

Case Study ARTECHOUSE Fuses Art And Technology In Breathtaking NYC Exhibition Space

With the opening of its first show, the brand-new ARTECHOUSE explores the nexus of art and tech through a truly immersive piece in Chelsea Market

Consumer Goods How Brands Like Nestlé Are Pursuing Sustainability Without Sacrificing Convenience

In a push for sustainability, brands are creating new materials with organic, biodegradable origins, preserving the convenience of disposable packaging while reducing end-of-life impact

Automotive A Car Vending Machine In London Requires Just A Smartphone To Make A Purchase

Auto Trader's new vending machine automates the process of car buying by allowing shoppers to do everything via mobile

Food & Beverage E-Grocery Startup Weelo Connects Shoppers To Closest Local Vendor For Optimal Delivery

The Egyptian last-mile delivery service is filling a service gap in online delivery, helping link online shoppers directly to the closest grocers for their needs

Design Shoppers Can Rent, Restore And Repeat At Coach's NYFW Pop-Up

To celebrate New York Fashion Week, Coach is diving into its archives and inviting visitors to rent and restore select pieces

Fashion & Apparel Only Members Can Shop This Exclusive Athletic Apparel Startup

Wone is an invite-only platform that sells leggings and other exclusive apparel to its members, each of which is handpicked by the brand

Features Beauty Leaders Like Lancôme Are Using Emerging Skincare Tech To Enable Custom Store Experiences

With brick-and-mortar activations ranging from smart mirrors to hyper-detailed sensors, these are the beauty brands driving foot traffic by reinventing customization

Fitness & Sport How Brands Like Under Armour Are Creating Next-Gen Wearing Experiences

Emerging from the wellness and fitness boom, performance-enhancing materials from brands like Under Armour are helping athletes optimize their workouts, making wearers sleep better and more

Merchandising & Curation PSFK Research Paper Launch: Closing The Loop With Sustainable Packaging

How CPG brands are eliminating single-use packaging to create new business opportunities and connect with consumers over shared values