Metrics

Design This Startup Is Making The 'Perfect T-Shirt' Using A Personal Algorithm

Son of a Tailor creates bespoke T-shirts that cut down on clothing waste

Advertising How Brands Are Using New Metrics To Measure Success

PSFK attended NYU's Social Innovation Symposium to hear how companies are striving to create social value

Automotive Tesla Drivers Can Now Obsessively Track The Performance Of Their Cars

The electric vehicle manufacturer is getting even more technical with a new app to track driving efficiency

Technology Kickstarter Launches Real-Time Stats Page [Headlines]

The online crowd-funding website has rolled-out a new feature which details the metrics behind the $226M raised to date for member projects.

Gaming & Play Recruiters Use Games To Rank Young Financial Professionals

A finance industry recruiting platform asks participants to play assessment games to build and prove their skills.

Design Tracing Touchscreen Interactions [Pics]

Designer George Kokkinidis examines fingerprints on the iPad as a way to understand our changing relationship with technology.

Technology Moodscope Provides Platform To Combat Depression

An online tool aims to marry the networked support possible via digitally connected existence with psychological monitoring methods to combat depression.

Advertising Quantcast's Media Broker Revolution

The company is leveraging its behind-the-scenes dominance in web traffic analytics to fundamentally change how advertising is sold.

Home Razorfish Releases 2010 Outlook Report

We've provided our synopsis of the new report which identifies and evaluates key trends affecting chief marketing officers.

Advertising Holistic Measurement: Word Of Mouth Metrics

Prompted by the increasing number of status updates on Twitter and Facebook, Millward Brown is developing digital word-of-mouth measurement tools for online campaigns.