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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Ivan Sanchez is the Chief Strategy Officer at Dentsu Aegis Network, Mexico. He has experience in designing marketing strategies for companies like Pepsico, General Motors, Verizon Wireless and Pernod Ricard, among others. Sanchez's advertising career started in Colombia, working for Grey Worldwide. In 2003 he moved to to New York City and worked for agencies The Vox Collective (now Vox Profero), Globalhue and MDC Partners' Adrenalina, leading their strategic planning departments. An entrepreneur by trade, Sanchez also founded the first Word Of Mouth Marketing agency in the Latin American Region tailoring WOM and social media strategies for brands like Staedtler, Danone, Jose Cuervo, Sony and Nike.

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Michelle was and raised in Mexico. Michelle holds a journalism degree with a minor in exercise from Arizona State University, and has completed a master’s at DePaul in Health Communication. Healthy Latina is considered by many as an ultimate source for health news and information for Latinas, Michelle Rivas’ relatable approach to health and fitness is a breath of fresh air.

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