mexico

Advertising Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results

Estrella Jalisco took on negative stereotypes on Facebook about Mexicans by creating pages, groups and sites to celebrate its country's heritage, altering the search results to be more positive

Brand Activation & Immersion Dos Equis Targets Millennials With Mexican Heritage-Themed Campaign

The beer brand is aiming to engage a younger demographic with a collaboration fêting its nation's heritage, marshaling social media activations, emerging artist performances and cultural celebrations

Hotels, Hospitality & Travel Marriott's AR App Gives Travelers Access To Virtual Resort Tours

Would-be guests can use the augmented reality feature to 'walk' through the rooms, restaurants and beaches of eight resort locations across the Caribbean and Mexico

Design Fountain-Turned-Playground In Mexico City Shows Experiential Uses For Outdoor Space

An architecture project transformed a city square into a play area, illustrating how a simple design can change the experience of public space

Home Small-Scale Affordable Homes Respond To Communal Living Trends

This creative take on affordable housing combines a practical cinder-block construction with communal areas

Automotive Video: Solving The Unaddressable

what3words allows delivery and connected services to reach everyone on Earth

Hotels, Hospitality & Travel Google Is Mapping Out Cities According To Accessibility

Google Maps has added details to help people find wheelchair-accessible routes in several major cities around the world

Work 6 Ways Brands Are Celebrating International Women's Day

From a new line of Barbie dolls to a Frida Kahlo exhibition, organizations the world over are finding creative ways to engage consumers in recognizing women

Banks, Insurance & Financial Services Can Blockchain Technologies Move Beyond The Buzzword?

The open-source ledger behind bitcoin is touted as revolutionary for everything from banking to health, but experts still wonder if it can outlive the hype

Retail WhatsApp Targets Businesses With A New App

The popular messaging service is now aiming to help small businesses communicate with their customers

Entertainment Cards Against Humanity Renamed A Baseball Stadium

The creators of the card game known for radical stunts want to make the United States a better place through their Saves America campaign

Advertising Duolingo Expands Into Podcasting With Real-Life Multi-Lingual Stories

Duolingo created a new podcast for listeners interested in brushing up on their Spanish

Syndicated Why We Should Double Down On Being Human

Virtual reality visionary Jaron Lanier recounts his unusual childhood and calls for a re-evaluation of our ties with the digital environment

Syndicated Inside The Booming Business Of Nation Branding

These days, every place in the world wants to market its unique identity—and an industry has sprung up to help put them on the map