Michael Phelps

Design Why Athletic Brands Are Turning To Retail Theater In Emerging Markets

Under Armour houses a panoramic film experience inside a retail outlet to connect with savvy Chinese shoppers.

Advertising Intel IQ: Engineering Greater Athletes Through Hi-Tech Clothing

'Smart' clothing is changing the idea of competition at the top level of sport.

Luxury Michael Phelps May Lose Olympic Medals Over Leaked Louis Vuitton Campaign [Headlines]

Images released three days before the end of the non-Olympic marketing ban may have thrown Phelps in hot water.

Advertising Michael Phelps And VISA Prove The Value Of 0.01 Seconds

The finance giant's latest 'Go World' spot encourages fans to join in creating global virtual cheers for Olympic athletes.

Innovation Olympian Michael Phelps Sleeps In High-Tech Compression Pajamas

Under Armour introduces performance enhancing gear for sleepers that helps with muscle recovery.

Gaming & Play Which Famous Faces Will Be Missing From The 2012 Olympic Games? [Headlines]

A look at crowd favorites- like Shawn Johnson- who won't be competing in this year's games.