Microsoft

Advertising How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Delivery & Logistics Harvey Norman X Microsoft's AI assistant lets shoppers begin their journey online and complete purchase in-store

Australian retailer Harvey Norman became the world’s first retailer to launch the Microsoft Synchronized Shopping solution, an AI-powered retail software concept from technology company Microsoft that facilitates a seamless online and offline experience. Shoppers who visit the Harvey Norman website can access an AI-powered product advisor who guides them through a series of questions in order to assess their individual needs and recommend Microsoft laptops and other devices that best suit them. Once the shoppers have selected a short list of devices, the website creates a shopper pass that is stored in their Apple Wallet or Google Pay app on their mobile device, which uses geo-location to push a phone notification once they enter the store, guiding them to the location of the PC models that were recommended by the online advisor.

Automotive PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Grocery, Convenience & Supermarket 7-Eleven x Microsoft partnership turns data into consumer and store insights

Convenience store chain 7-Eleven collaborated with tech company Microsoft to provide 7-Eleven franchisees with Microsoft Surface devices and Power BI, Microsoft’s business intelligence analytical service. The Power BI dashboards turns data into insights which are provided to 7-Eleven field employees, giving them insights into purchasing trends and store performance. The Power BI dashboards help franchisees meet customer demand by recommending actions and ensuring the right assortment of products are in stock

Analysis How Retailers Like Walgreens Are Using Tech To Personalize The Store Experience

With features like personal guidance and interactive displays, these brands are changing the way that customers shop and buy products in stores

Beauty PSFK Research Paper Launch: Enabling Dynamic In-Store Experiences Through Merchandising

How retailers are rethinking their in-store merchandising strategies to more effectively engage shoppers and drive conversions

Brand Activation & Immersion PSFK Research Paper Launch: Reinvigorating The In-Store Grocery Shopping Experience

How grocery retailers are revamping stores with increased customer service, better technology and experiential activations

Entertainment PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem

Here's how the video game industry is looking to the world of entertainment for inspiration, taking cues from streaming platforms and innovative technologies to present more accessible, engaging and immersive gaming experiences

Features How Platforms Like Microsoft Xbox Are Engaging Gamers With Monthly Subscriptions

From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences

Gaming & Play How Retailers Like Sony Are Making Video Games More Accessible With Borderless Playing

These five examples showcase how video game retailers are leveraging streaming strategies and cloud capabilities in order to offer gamers more opportunities to play

Fitness & Sport How Retailers Like MAC Are Motivating Shoppers To Share Data With Mobile Recognition

From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience

Fashion & Apparel Retail Trends Playbook 2020 Takeaways: The Four Pillars Of Next-Generation Digital Integration

Take a look through the top digital transformation strategies for tomorrow's leading retailers

Merchandising & Curation Automotive GPS Platform Waze Is Helping Retailers Anticipate Consumer Needs

The community-driven navigation app launched a proactive shift in strategy that focuses on leveraging data to predict and potentially influence driver needs

Food & Beverage Interview: How Ethical Retail Can Create A Positive Feedback Loop

PSFK speaks to the founder of social impact consultancy Conspiracy of Love to learn more about how today's retailers can do good while doing business, integrating purpose into their products and services