The tech giant has debuted an updated version of their mobile reader that allows for brands and consumers to have easy access to multiple technologies and increased information.
Mobile barcodes are used in the Tag: We're It project as a visually aesthetic installation in Austin, Texas.
Users scan a Mobile Tag on the side of UNICEF boxes with their cell phones. They will be brought to a special Trick or Treat website featuring activities for kids and perhaps most importantly, educational information and facts about where UNICEF's dollars are going.
Research takes a look at the ever-evolving intersection of mobility and commerce.
A group of mobile marketing experts share mobile tagging best practices and what we might expect to see in the future from advertisers and others using mobile tags.
The US Fund for UNICEF will address fundraising challenges with winning idea from PSFK contest.
Through the use of Microsoft Tags on the receipts of purchases, this concept provides game-like incentives to encourage donations to UNICEF.