Brand Activation & Immersion Maude Redefines Sexual Wellness With Cozy Brooklyn Pop-Up

The personal care brand's Staycation pop-up features special events and a curated selection of products from other like-minded companies, turning the sex shop into a wellness destination

Fashion & Apparel Urban Outfitters Shoppers Can Rent Apparel Through Subscription Service Nuuly

In response to climbing consumer demand for apparel rental, Nuuly lets customers borrow six pieces per month from UO, Anthropologie, Free People and more

Banks, Insurance & Financial Services American Express Revamps Gold Card Membership To Reflect Millennial Spending Habits

AmEx is catering to the lifestyle and values of younger consumers, redesigning its membership program to allot more points for travel and meal expenditure, offering travel discounts and more, hoping to raise its millennial appeal

Home Online Wedding Registry Partners With Crate & Barrel To Target Millennial Couples

Online planning platform Zola is expanding its modern take on the registry to include over 3,500 from the home goods store

Food & Beverage V8 Caters To Millennials With Online-Only Vegetable-Based Hydration Drink

The beverage is called V8+Hydrate and will be sold exclusively online in an effort to compile consumer data and better target a millennial customer base

Beauty Shoppers Can Test Out Makeup In AR Using Facebook And L'Oréal's Platform

The beauty brand is providing augmented reality filters from some of its most popular labels to enable virtual product testing via the social media platform

Store Experience & Design Subway Is Using Data To Modernize And Tailor Its Menu For Local Communities

Utilizing Tastemade's network, Subway intends to reach a worldwide audience in new and engaging ways, leveraging data and consumer insights to rehaul its brand

Grocery, Convenience & Supermarket Concept Store Gives Shoppers A Healthful Grab-And-Go Alternative

The Goods Mart aims to integrate the grab-and-go shopping experience with health and wellness-centric offers in response to consumer demand for the best of both worlds

Millennials Dolce & Gabbana Offers Millennial Influencers Exclusive Cultural Club

The fashion brand is reaching out to millennial consumers by creating an exclusive event hub and luxury community space that will feature artists, musicians, chefs and more

Cafe & Restaurant McDonald's Tests International Menu Items In U.S.

A new Chicago flagship restaurant offers  meal options from worldwide locations and uses social listening for feedback

Talking To Millennial Parents

Mike Kaufman of Fatherly talks about his approach to building a modern media brand that connects with a millennial audience of men - and with women. 

Design Op-Ed: The Responsibility Of Designing For The Next Generation

Jason Brush, Global EVP of Experiences and Innovation at POSSIBLE, describes what creatives of one generation can do to help the next

Advertising Walmart's Has Developed A Grocery Service Just For Millennials

Uniquely J promises higher-end products with quality ingredients targeted at urban consumers

Advertising Snapchat Invites College Newspaper To Make Campus Stories

The picture-sharing social app brings in student-run college newspapers to add content to the campus story