Millennials

Brand Activation & Immersion Inside Kimpton's Campaign To Connect Travelers To The World Around Them—And Each Other

With the Stay Human Project, the hospitality brand is working to create a community among its guests through unique in-room activations and activities

Case Study San Francisco Storefront Lets Digital-First Brands Test Out Brick-And-Mortar Retail

The three-floor Re:store allows Instagram-famous brands like Thinx and Boy Smells to try their hand at physical retail, all for a flat rate and commission

Banks, Insurance & Financial Services Zero On Designing A Debit-Style Credit Card Around Younger Consumers' Needs

Zero combines a credit card and checking account in one place, providing consumers benefits like a line of credit and cash back while keeping them accountable and pioneering the next generation of mobile banking with a streamlined, design-led user experience

Gen Z Assumption Versus Reality: What People Get Wrong About Gen Z

Lazy, over-sensitive, tech-addicted? Gen Z claps back, setting the record straight for a better understanding of the next consumer class

Advertising Bud Light Promises Free Beer To Aliens That Escape Area 51

No, there probably aren't any aliens in Area 51. Yes, Bud Light's most recent social media marketing stunt plays off that viral Facebook event

Analysis DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Features Op-Ed: How Financial Services Can Enable Trust By Building Relationships Beyond The Transaction

Author Shannon McLay makes the case for taking an old-school approach to an increasingly automated financial service industry, building the trust millennials consumers want with community and personalization

Beauty DTC Brand Kinfield Elevates Outdoor Essentials For Modern Consumers

Kinfield is an outdoors beauty and personal care brand meant for on-the-go consumers who value all-natural ingredients, uniquely positioning itself at the juncture of green products, healthy living and the experience economy

Cafe & Restaurant MUTTS Canine Cantina Is A Member Club For Millennial Dog Owners

The elevated dog park merges with a fast-casual cafe, giving members the chance to relax and sip margaritas as well as bond with fellow canine lovers at two locations in Texas

Millennials PSFK Visits Credit Karma's Millennial-Bent Popup, A One-Stop-Shop For Financial Wellness

The personal finance platform came to life at Hudson Yards in an immersive and educating experience—PSFK scoped it out spoke to VP Dana Marineau for insights on how millennials are driving the next generation of finance retail, increasingly looking for all-inclusive ecosystems

Health Clinicube Helps More Doctors Open Practice With Coworking Facility Format

As private practices fall out of favor (and affordability) with millennial doctors, Clinicube's medical coworking provides a much cheaper solution and helps practicioners offer more personal care

Automotive Expert Insight: How To Meet An Underserved Driver Market With Flexible Monthly Plans

PSFK learns about the keys to designing a service for today's younger consumers compatible with mobile and digital-first lifestyles, in conversation with the founder of Driver 1 monthly car rental program

Home Real Estate Names Like Airbnb Are Helping Millennials Buy Homes With Flexible Payment Options

Take a look at how homebuying services are using crowdfunding and other flexible options in order to provide alternatives for a generation that is struggling to afford homes

Design Amazon, Macy's And More Are Building Home Shopper Confidence With Virtual Customization

From PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, here's how three brands are using AI, VR and more to provide customers with virtual previews of their future homes, increasing their confidence and driving sales