Richard Branson's latest vacation attempts to translate the conventional cruise experience for the millennial consumer, marshaling an atmosphere of rebellion and luxury

The wellness beverage brand opens a lively popup experience designed to provide a recreational reset for overstressed creatives

Jeffrey Hill explains the opportunity emerging cannabis retailers have to create experiential retail from the start, and how companies that focus on interactive experiences that engage and nurture millennial customers on and offline will prevail in a competitive marketplace

To appeal to millennial consumers, the luxury automaker is rolling out a full-service subscription-based program across the U.S. that enables a streamlined yet flexible driving experience

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

The 36,408-square-foot beauty department will feature a hair and nail bar, spa rooms, virtual tech integration and more, marking the next step in the department store's larger overhaul to remain relevant in the age of DTC, digital-first brands

German Automaker Volkswagen plans to reach parents by appealing to children with a GPS-enabled interactive storytelling app

The startup keeps the millennial market's priorities in mind with low-toxicity, high-design products that reflect key interests like aesthetics and sustainability

The ILX Total Control from Acura is an interactive experience on Facebook's Instant Games that offers test drives of the 2019 sedan, aiming to boost interactivity and accessibility by appearing on a platform younger consumers are already familiar with

Swim and travel-wear brand Summersalt is rolling out a new content platform, The Forecast, to enhance its community by speaking to customers in an authentic way

The coworking brand's London popup invites visitors to shop wares from the likes of Urban Outfitters, Debenhams and Amazon featured in its space, promoting discovery of its services as well as the LiketoKnow.it app

CEO Mads Ryder says the tabletop brand is ‘living in the past'—Here, the former LEGO executive discusses the cultural makeover he’s spearheading to usher the brand into the 21st century

The Chinese ecommerce giant allowed people in the audience as well as those streaming the festival at home to purchase show merch from featured retailers with a few swipes of their phone

Eco-conscious brands are incorporating recycled materials into new goods to reduce their environmental impact, while shoppers are buying products from sellers who reflect their values