Millennials

In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail

June 18, 2018

Features

How AR Prompts Deeper Consumer Engagement Around Content

Major media brands are producing augmented reality content that adds an interactive layer to their storytelling

June 15, 2018

Recommended Experts

Expert

Chat An Expert

Samantha Massaglia

Samantha is director of communications at the Minnesota University Alumni Association. Samantha is also a communications and brand strategist with expertise in public relations, marketing and advertising.

Expert

Chat An Expert

Deena Varshavskaya

Deena Varshavskaya is the founder and CEO of Wanelo (“wah-nee-lo,” from Want, Need, Love), the world’s largest mall, curated by people. Millions of shoppers use Wanelo to discover and buy from over 20 million products and over 350,000 stores, which include big brands and independent boutiques and sellers you’ve never heard of, all in one place on your phone. Deena started Wanelo after being frustrated with shopping in traditional malls. Her personal style didn’t fit a simple category, and she wanted to shop in more unique places. She decided to create a social network that would make it easy to discover amazing stores and products from anywhere online. Deena worked on Wanelo for more than two years using her personal savings to build the site and attract its first users. In 2011, she moved to San Francisco, and she launched Wanelo in 2012 after receiving 40 investor rejections before finally closing her first round of funding. Deena has been named one of the "Most Intriguing Entrepreneurs" for two years in a row by Goldman Sachs and was recognized by Forbes as one of "The Power Women Who Are Reinventing The Way You Shop Fashion Online." She has also been highlighted in Fast Company’s "Most Creative People in Business" list and is named as one of 15 “up-and-comers to keep an eye on” in Vanity Fair’s "Next Establishment" list. The National Retail Federation recently recognized Deena as an “Influencer” reshaping the retail industry. Originally from Siberia, Deena moved to the U.S. at the age of 16 and dropped out of Cornell University two classes short of graduating. She currently lives in San Francisco and can be followed on Wanelo, Twitter and Instagram at @siberianfruit. Check out her exclusive interview with PSFK & HP/HP Matter here!

More Insights

No search results found.

Statistics

90% of millennials like when a brand's messages match its actions

77% of millennials are turned off by advertising that portrays their generation using clichés

1/3 U.S. millennials are swayed by music when picking travel destination

Gen Xers 321% more likely to buy meal kits than older generations (not including millennials)

More than 17 percent of Millennials have purchased crypto coins, compared to 8 percent for Gen Z

64% of millennials in the U.S. now fear riding self-driving vehicles, up from 49% in 2017

Frozen food sales in the U.S. rose 1.4% in the last year

64% of millennials now afraid of self-driving cars, up from 49% in 2017

More than 50% of 13-34-year-olds in the U.S. play with Snapchat AR Lenses

74% of Facebook users visit the site daily, 51% go several times per day

Americans have reduced their spending habits when it comes to buying new clothes

Younger generations are more tolerant of poor customer service

Related News

How MassMutual's in-house startup targets the Millennial generation

How young consumer demand for authenticity is disrupting food giants

Target debuts 'Made By Design' home decor line targeted at millennials

Millennials are driving the current upswing in the fragrance market

De Beers sells to millennials with handmade diamonds

Dolce & Gabbana targets millennials with its latest e-commerce content, dedicating a section of its site to them

Millennials are leading the surge in pet retail sales

Millennials more apt to seek excitement, experience in physical stores

Establishing eSports at the high school level could normalize video games for both teens and adults

Nestle chases an uptake in frozen foods by millennials

44% of millennial parents only shop at brands that reflect their social or political values (unlike 23% of parents from other generations).

Millennials least influenced by retail advertising, but are most active tech adopters

Millennials set to disrupt luxury real estate market

Marriott advertising explores how millennials are redefining work and success

Expert Quotes

“For brands, there’s a lot of upside to college product. College has really become a lifestyle brand, in and of itself. It’s not just a game-day brand anymore; people are wearing it out socially. Plus, college is year-round—you’ve got football, basketball, baseball, graduation—which sets it apart from [seasonal] pro leagues. And college fans are very loyal to their brand.”

Tammy Purves. Senior Director of Communications, IMG Licensing Apparel

”We think there’s a big audience [for self-heating cans and technology], but we’re targeting Millennials, who are interested in convenience, innovation and portability. We also think this will really resonate with commuters. Some of our partners are looking at four-packs to take home, where you’d grab one as you leave the house to take with you to enjoy on the way to work, whether it’s in the car or on the train.”

Mark Tuner. CEO, HeatGenie

“Since these founders are usually Millennials themselves, DTC companies speak the mother tongue–Instagram, experiential marketing, brands as lifestyles.”

Kartik Hosanagar. Professor of digital business, Wharton

“Whereas most millennials have access to two screens, Gen Zers use five. Undoubtedly, incorporating digital into packaging is no longer an option, but a required way to remain relevant.”

Victoria Pekarska. Agency Innovation, HP