“What we’ve learned from our communities out there is that they’re highly passionate, but they don’t necessarily like being sold to directly, which is an offshoot of them being Gen Z and millennial [This holiday campaign] giving them a digitally active brand experience that anyone can get a hold of without needing to have some physical, experiential event.”

“In consumer banking, you have what is one of the largest industries in the United States, in terms of profits, and at the same time one of the least disrupted industries, and the most unpopular with consumers. Those three things create a perfect storm for disruption.”

“Financial services brands mustn’t overlook any generation as they build out these types of offerings – multi-generational audiences are utilizing digital offerings, and brands may be missing out on a chance to capitalize on that demographic.”

“For the millennial marketplace, it’s about self‑expression, about a notion of fitness as a status symbol, about a realignment of what is valued in a brand and experience being an extension of their persona. Community, the tribe, that’s very much a millennial factor.”

“Goodyear is simplifying what is traditionally viewed as a complex process with no time spent waiting and more time doing what you really want to do.”

“Most young people no longer have a primary care physician, the costs of care are skyrocketing, and patients are increasingly thinking like consumers — yet the  healthcare experience has not evolved to meet any of this.”

“We have an industry that’s slow to respond to new things, but [our children’s hospital is serving] a whole new generation that has very different expectations…The adult hospitals will see it soon, when more of their patients are millennials.”

“As millennials have become more socially conscious and environmentally friendly, they’ve also learned to be economical. Hence, they will take to the road in their hybrid cars—three or four people to a vehicle—and explore the U.S. and Canada, eating locally sourced food.”

“Loyalty is really critical to every business, across industries. Customers are very promiscuous these days, especially with millennial customers. You can have a great experience buying a product, but that’s table stakes now, and beauty brands have to elevate the experience and give them something they haven’t had before.”

“Millennials are the largest consumer group in the United States, and they’re choosing organic. As more members of this generation become parents, their presence in the organic market will just get stronger. This year’s survey findings clearly show the positive relationship between organic and parenting.”

“Target is on a journey to reimagine our portfolio of owned and exclusive brands. We’re examining every aspect of our business to identify opportunities to better serve our guests. Through our research and in speaking with thousands of guests, we found that we could fill a white space in the market by bringing Gen Z and Millennial guests brands and experiences that are authentic to them, regardless of how they choose to shop. Wild Fable, Original Use and Heyday offer of-the-moment style and quality, two things that are important to these guests, as well as value.”

“All of the demographic trends are pointing to continued growth in the ‘do it for me’ market—with baby boomers’ aging in place, millennials entering the housing market in greater numbers, and more customers looking for time back in their lives.”

“€œFor brands, there’€™s a lot of upside to college product. College has really become a lifestyle brand, in and of itself. It’s not just a game-day brand anymore; people are wearing it out socially. Plus, college is year-round—you’ve got football, basketball, baseball, graduation—which sets it apart from [seasonal] pro leagues. And college fans are very loyal to their brand.”

​”We think there’s a big audience [for self-heating cans and technology], but we’re targeting Millennials, who are interested in convenience, innovation and portability. We also think this will really resonate with commuters. Some of our partners are looking at four-packs to take home, where you’d grab one as you leave the house to take with you to enjoy on the way to work, whether it’s in the car or on the train.”