mindfulness

Brand Activation & Immersion The Top 8 Most Unexpected Retailers Embracing Health & Wellness Trends

In this excerpt from PSFK's recently launched Retail Health & Wellness Debrief, take a look at eight of the most surprising retailers to embrace the evergreen health & wellness trend, speaking to its importance among consumers

Analysis NYRIW Preview: YourStudio Co-Founder On Enabling Next-Gen, Post-Instagram Experiential Retail

Before speaking at an NYRIW retail design panel on Tuesday, January 15, Howard Sullivan, creative director and co-founder of the award-winning YourStudio, explains how his agency designs in-store retail experiences for retailers like Topshop, Pret A Manger, Birchbox and more that captivate, inspire and engage in an age of social media saturation and digital overload

Features Interview, Part Two: Inscape's Meditation App Developer On Designing A UX For Busy Consumers

App developer Jared Cocken tells PSFK how Inscape uses sophisticated data technology to build a better mindfulness experience and help users form a meditation habit.

Health Interview: The Founder Of Inscape On Rebranding Meditation For Modern Consumers

Searching for a source of calm in a hectic world, retail CEO Khajak Keledjian turned to meditation, eventually parlaying his business acumen into his own immersive studio and mindfulness app catering to consumers' current needs

Interview How REI's #OptOutside Prioritizes Customer Wellness By Forgoing Black Friday

EVP Ben Steele tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday

Retail How Brands Are Democratizing Consumer Access To Mental Health Support

As consumer interest in looking after their mental health increases, brands are expanding their resource options, providing on-demand convenience in the form of virtual counseling and CBT-versed chatbots

Packaging & Product Engagement Headspace To Offer Members Prescription-Strength Meditation Programs

The mindfulness app is creating meditation programs that will target and specific mental and physical conditions, pioneering the use of digital healthcare to help people achieve their goals

Food & Beverage KFC Is Helping Customers Relax With 'Pink Noise' Kitchen Sounds

Capitalizing on the undying consumer interest in wellness and relaxation, the fast-food joint is offering listeners some TLC with audio recordings of chicken frying and bacon sizzling

Automotive No Wi-Fi Luxury Rail Line Encourages Its Passengers To Disconnect

Rovos Rail, with lines running all across Africa, aims to distinguish itself by fulfilling the consumer desire for a digital detox, encouraging its travelers to check out the sights and connect with their fellow riders

Fashion & Apparel Inside Eileen Fisher’s New ‘Experiential’ Store: Fighting Retail Disruption With Artists In Residence, Mindfulness Workshops And Recycled Clothes

The Making Space store reflects the fashion brand’s socially conscious DNA and serves as a testing ground, offering exclusive merchandise, design programs, community events and more

Shopper Marketing & Promotion Interview: Stella Artois' VP On How The Brand Is Becoming A Wellness Partner

Slow down, reflect and enjoy every sip of a Stella Artois—PSFK speaks with the beverage brand's Vice President Harry Lewis on its foray into the mindfulness space, and how it's using immersive sensory journeys, replete with engaging content and packaging, to connect with customers

Banks, Insurance & Financial Services How Brands Are Helping Consumers Curate Individualized Experiences

From finance-managing chatbots to mindfulness-promoting social media features, brands are looking to help consumers take charge of their consumption practices, cultivating consumer relationships and building trust

Merchandising & Curation Fintech Company's Debit Card Helps Consumers Be More Mindful Of Their Financial Habits

Acorns is trying to humanize its offerings and translate its financial products to the physical world, providing users with a card to help them more easily manage their money

Brand Activation & Immersion Wellness Pop-Up Aims To Improve Visitors' Health In Only 30 Seconds

People visiting The Lifestyle Lab can get a fast and painless health checkup using brand new scanning technology as well as try out healthy foods and fitness programs